Reimagining Retail with Instagra

Friday, March 16, 2018

Reimagining Retail with Instagram at Shoptalk

It's no surprise that mobile has completely changed the way people discover and shop for products in-store and online. Whether comparing prices, searching for deals or making a purchase, shoppers nowadays are relying on their phones more and more—creating unique opportunities for advertisers to personalize the shopping journey in new, engaging ways.

At this year's Shoptalk in Las Vegas, Instagram will be hosting a must-see space at Facebook's conference headquarters. As Instagram continues to evolve from a destination where businesses are discovered to a place where business is done, we'll be sharing with retailers at Shoptalk our platform's power to turn intent into action and drive real business results. From discovery to exploration to purchase, Instagram is increasingly innovating the retail industry and the ways that retailers connect with our unique community of 800 million.1

Through immersive product experiences and creative ad formats, Instagram is helping retailers around the world stand out and inspire action like never before. Here are some of the different ways that we're helping to evolve and lead in the retail space at Shoptalk and beyond.

Instagram Stories

With more than 300 million on Instagram using stories every day to explore and share their passions, this fresh format is quickly changing the way businesses connect with customers and inspire action. In fact, a third of the most viewed stories on Instagram come from businesses.2 And this is because the visual nature of Instagram Stories allows advertisers to forge a more engaging connection with their audiences. As a result, businesses of various sizes are taking the endless possibilities of stories and making it their own—creating relevant content around their products and brand that inspires as much as it drives real business results.

We know that children dream of bringing their LEGO creations to life, and by leveraging Instagram’s new Canvas format within stories, we could offer our consumers an immersive experience to learn exactly how to do that. We achieved great reach, fantastic Canvas view-through rates and a lower CPM than average.

Eleni Karamalegkou, Director of Marketing (EMEA), LEGO

Shopping on Instagram

Since launching shopping on Instagram in the US, we've made it easier for shoppers to explore their favorite products from the businesses they love and get all the information they need to make a purchase. Through a set of product features like product tags, a shop tab on business profiles and an immersive view with more information and imagery, discovering products on Instagram is no longer a barrier, but a new opportunity for businesses to connect with customers when inspiration strikes. Now, people can seamlessly go from discovery to information and purchase in just a few taps, and do so in a way that's organic to the Instagram experience.

Shopping on Instagram accomplishes one of the most critical tasks in a mobile shopping experience: making it easier to buy. With one click, our audience can learn more about our products and go directly to our site. Reducing search time and clicks improves conversion and revenue. When we launched the shopping on Instagram feature, we experienced a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram.

Shari Lott, Founder & CEO, spearmintLOVE

Collection on Instagram

Instagram has always been a great place for people to discover and share their passions—especially when it comes to connecting with the businesses and brands they love. Staying true to this sense of discovery, the collection ad format provides people with another way to browse, explore and take action with businesses directly on Instagram by simply tapping the ad in feed. This interaction makes it easier for people to take the next step with a business, while allowing advertisers to tell a more integrated story in their ads on Instagram Feed.3

Featuring up to 50 different products in a fast-loading shopping experience, the collection ad format enables businesses to seamlessly drive more purchase consideration and sales without people having to leave the Instagram app. Though only currently available to a select set of advertisers, we'll begin rolling out collection on Instagram to others in the coming months.4

Instagram is a key platform for us to share the Revolve brand through highly engaging, inspirational and aspirational content. Our goal is to bring products to life by reflecting and embodying the lifestyle of our style-savvy consumer. With collection now on Instagram, we can reach new customers in a way that allows us to tell a holistic visual story about our brand in a single ad.

Ryan Pabelona, Director of Performance Marketing, Revolve

Looking Ahead

We understand the challenges that retailers face on a day-to-day basis, that's why we're committed to creating and providing innovative solutions for the retail industry that help alleviate some of these barriers. If you'd like to learn more about how Instagram and Facebook's various shopping products and ad formats can improve the way your business sells products on mobile, then check out our retail solution's article here.

Also, if you happen to be attending this year's Shoptalk, then make sure to stop by Facebook's conference headquarters to experience some of our shopping solutions in-person.

原文链接：https://business.instagram.com/blog/reimagining-retail-with-instagram/