什么是Product marketing？
Product marketing is ultimately the sum of all the efforts necessary to research, message, position, promote, and support a new product so that it successfully resonates with the target audience. Product marketing requires participating in discovery, delivery, and ultimately, a go-to-market strategy
the product manager's job is to get the product to the shelf and the product marketing manager's job is to get it off the shelf. The product manager develops the product, the product marketer packages it attractively, and designs campaigns to motivate consumers to purchase it.
| Product manager | Product Marketing Manager |
|---|---|
| focused on being the voice of the customer | Research the market and segment the target customer |
| Decide what to build and organize that process | Position and message the product and its features |
| Understand the technology and manageing scale | Understand the competitive landscape |
| Ship the right product | Secure product and message market fit |
| Prioritize what to build | Drive demand and adoption of the product |
Product Marketing Metrics
Product Marketing Metrics
Layering Metrics
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