[大译] YouTube once considered vie

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news source: https://musthaves.la/googles-ceo-once-shut-down-an-experimental-project-that-would-have-totally-changed-how-youtube-creators-get-paid-report-says-googl-goog/

Back in 2017, YouTube considered paying content creators based on views rather than ads, but the plan was suspended by Google. This was an effort to keep content creators and encourage content advertisers shy away from. The plan was to pool ad revenue and distribute it to content makers according to how many times their videos were viewed, how long they were viewed, etc. While some employees claimed payment complexity for the reason, Google CEO Sundar Pichai claimed that the scheme would exacerbate the "filter bubble" problem, which is letting people see only the information confirming to their existing belief.

2017年YouTube曾经想过基于观看，而不是广告，的方式来回报内容制作者，可是Google叫停了这项提议。Youtube本想借此留住视频制作者，并给广告商没兴趣的内容予以鼓励。他们本来计划把广告收入汇总起来，然后按照视频的观看次数，观看时长这些来汇报给发布者。Google CEO Sundar Pichai 说这样会加剧“过滤闭环”的问题，就是让关众只能看到符合他们既有想法的信息，而一些员工却表示回报的复杂度才是真正的原因。

[大译] YouTube once considered view-based compensation to content creators YouTube曾想按观看付费给视频制作者_T...

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Stay tuned for my podcast The Threshold this Saturday (Apr 13, 2019) where I will make discussions around this topic 本周六（2019年4月13日）我讲将在我的The Threshold博客里做相关的讨论:

http://xima.tv/7w1X7j