W9L9-10-商业基础-跨境社交-常见电商经营指标和概念

1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。

我感兴趣的岗位:网络编辑

努力方向:①熟悉电子商务网站运营与操作流程，了解电子商务的发展方向；

②对感兴趣的企业网站要有比较深的理解，并且熟悉它们的功能要求

③要有文字编辑能力，自主学习一些有关策划、运营管理知识；

④要熟悉电脑操作，掌握基本网络知识。计算机要过二级。

⑤要多看一些有关电子商务的书籍，还要关注现在电子商务的发展。

⑥要好好学习英语，争取过四级

2.举例说明做得特别好的社交电商app或卖家。

app:拼多多   

卖家:初瑞雪  齐少红

2.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容

关键词:Cross-border e-commerce（跨境电商）

luring（吸引）

specifications（型号规格）

主旨句:

Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.

while US e-commerce leader Amazon is increasingly active in China.

Government action is responsible, too.

e-commerce players have moved to speed up the clearance of goods through customs. Established logistics operators are building new distribution channels to handle the expanding trade.

文章链接:https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers

W9L10-商业基础-常见电商经营指标和概念

1.写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。

计算公式:收入＝客单价×转化率×流量

提高收入的方法:就是要提高转化率，转化率是收入最真的体现，提高转化率就要提高顾客的信任，要努力保证产品的质量，还要做足够的宣传，只有足够信任，顾客们才会愿意打开自己的钱袋。

2.阅读一篇以上ARPU 相关英文文章，按最新要求列出相关内容

关键词:communications（通讯）

digital media（数字媒体）

interconnection （互联）

commodity rate（产品率）

关键句:

This term is used by companies that offer subscription services to clients for example, telephone carriers, Internet service providers, and hosts. It is a measure of the revenue generated by one customer phone, pager, etc.

ARPU includes not only the revenues billed to the customer each month for usage, but also the revenue generated from incoming calls, payable within the regulatory interconnection regime.

There is a trend[citation needed] by telecommunications and Internet companies and their suppliers to sell extra services to users and a lot of the promotion that is used by these companies talks of increased ARPU for these operators.

文章链接:

https://en.m.wikipedia.org/wiki/Average_revenue_per_user