1. Last class someone asked about green marketing. Green marketing refers to companies promoting the products as environmentally friendly, companies often turn to advertising experts to help them do this.
2. Green marketing seems recent, but advertising professionals grew interest in it several decades ago. The seeds for green marketing were probably planted in 1970, when the first Earth Day to place.
3. Ra... all over the United States were organized to protest environmental degradation. Some 20 million demonstrators participated in that first Earth Day, and it helped spark dozens of environmental laws.
4. Your ad must attract attention, stimulate consumers’ interest, create a desire for your product, and motivate people to take action to buy your product, so let me tell you about one green marketing campaign that failed at first and explain why.
5.H... are also finding it easier to live in urban areas, this time is because their predators are not finding it quite so attractive to live their rural environment, so h... have a better survival rate in cities.
6. On the decline in the countryside, they are experiencing a resurgence in urban gardens because these days gardeners are buying lots of different plants which means there's an extensive range of seeds around, which is what they feed on.
7. There were odd cases that threw may, one of the subjects who I had proposed while he was out shopping in town, decided to pull out when it came to the second round.
8. It was a shame, it was someone who I would like to have interviewed more closely. And one of the first-year students I interviewed wanted reassurance that no names would be traceable from the answers. I was so surprised, because they think nothing of telling you about themselves and their opinions in seminar groups.
9. The most biza... case was a telephone interview I did with a teacher at a university in France. He answered all my questions in great detail, but then when I asked how much access he had to dangerous substances he wouldn't tell me exactly what his work involved.
10. So in 1975, a major advertising trade group held its first workshop on ecological marketing. A few years later, we began seeing ads tapping into people’s environmental concerns. But some green marketers learned the hard way, green marketing must still involve all the same principles of a traditional marketing campaign.
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