Last week, it was announced by the brand’s newpresident Abigail Klem (who stepped into the role in January) that theaspirational, fine-jewellery collection of which this bracelet was a prizedexample will henceforward be folded into the main line and made moreaccessible.
上周，该品牌新任总经理（首席品牌官，一月份刚刚上任）Abigail Klem宣布：消费者所渴望的一批优质珠宝，比如这款珍贵的手镯，从今以后进驻主街，该品牌将愈发触手可及。
It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.
自特朗普总统执政以来，一系列不幸便降临到该品牌。因此，人们很容易将这条信息解读为该品牌所面临的又一不幸。
In particular, the brand’s inventory is skyrocketingon second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.
该品牌在ThredUPd等二手转售网站的存货急剧上升，因为德克萨斯州的休斯顿等保守城市对于Ivanka Trump品牌产品的需求量远超这些开明的沿海城市居民所清除的量。
The business of fashion, accessories and especiallyjewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.
就跟车和房一样，时尚、饰品、尤其是珠宝生意建立在提升生活品质的基础上。
By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.
就像零售文化所宣传的那样，选择购买一个品牌，就相当于进入了一个社群，这个社群里的人彼此观念相似，拥有的价值观、财富相近。
Most brands recognise that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.
大多数品牌意识到，其存亡取决于是否与主街零售商进行合作，只有合作才能将自己推入更广阔的市场。
【Vocabs 2】
Show an intensivepassion for 展现出对…极大的热情
Poor sales 销量惨淡
Increased publicity公众关注度提高
Give an unfairadvantage over other competitors 赋予了优于其他竞争者的不公平的优势
Permanentinjunction 永久禁制令
Metropolitan，liberal, latte-drinking snowflakes 大城市里开明的喝着拿铁的傲娇市民
Salesincreased/surged 销量大幅上升
Just as…so is …正如……也是如此
Pitch themselves atthe highest echelons of luxury 将自己定位成最高端的奢侈品
Make them moreaccessible to more ordinary folk 让普通人更加触手可及
Accessible price 能接受的价格
Collaborationwith/team-up with 与…合作
Accessiblewilderness 触手可及的荒凉
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