Colors are wonderful to look at, but they also affect people in ways besides sight. They have a powerful effect on how people feel and behave. Artists know this and so do business people who want to influence how people feel about their products and advertisements. For example, research has shown that people can be more productive if they are working in a blue room. The color purple is often linked to wealth and royalty and is seen as a mysterious, spiritual color. Some colors have even been associated with changes in blood pressure. Though color can influence how we feel and act, these effects may depend on personal and cultural factors. Therefore, it's important not to believe everything you hear about the effects of color.
颜色除了视觉上的欣赏之外，还以其他方式着影响人们，对人们的情感和行为有很大的影响。艺术家很清楚，想要影响人们对其产品和广告感受的商人也很清楚。例如，研究表明，如果人们在蓝色房间里工作，他们会更有效率。紫色常与财富和皇室联系在一起，被视为一种神秘的精神色彩。有些颜色甚至与血压的变化有关。虽然颜色可以影响我们的情感和行为，但这些影响可能取决于个人和文化因素。因此，不要相信你听到的所有关于颜色效应的论断很重要。
Though there are differences between cultures, there is a general agreement about some colors. The color red, for example, is a warm color associated with energy and excitement in many cultures. In China red is associated with fire, energy and good fortune. On the other hand, one experiment showed that exposing students to red before taking a test can have a negative effect. In fact, of all the colors, research shows that red has the most powerful effect on human behavior.
虽然不同文化之间有差异，但对某些颜色有普遍的共识。例如，在很多文化中，红色是一种代表活力和兴奋的暖色。在中国，红色代表火焰、能量和好运。另一方面，有实验表明让学生在考试前接触红色会产生负面影响。事实上，研究表明，在所有颜色中红色对人类行为的影响最大。
Certainly, it's interesting and important to better understand the psychological effects of light and color. To gain a better understanding of these effects, more research is needed.
当然，更好地理解光和色的心理效应是有趣和重要的。为了更好地理解这些效应，需要进行更多的研究。
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