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外刊阅读:Veganism is changing fast f

外刊阅读:Veganism is changing fast f

作者: 爱英语爱阅读 | 来源:发表于2020-05-12 14:58 被阅读0次

    近年来,人造肉技术发展很快,目前已经到了应用阶段。它以植物食材制成,味道跟肉几乎一样,所以很受消费者欢迎。美国多家快餐企业都推出了用人造肉做的素快餐,这也成了快餐业的新趋势。

    Veganism is changing fast food

    by Panos Mourdoukoutas

    It appears that KFC, Dunkin', and Burger King are joining the trend – veganism is giving a "healthy" image to fast food chains, as they add plant-based meat alternative products to their menu.

    veganism /ˈviːɡənɪz(ə)m/ n. 素食主义
    image /ˈɪmɪdʒ/ n. 形象、印象
    chain /tʃeɪn/ n. 连锁企业
    -based 后缀,意思是“基于”
    alternative /ɒlˈtɜːnətɪv/ n. 替代品、另一种选择

    Back in April, Burger King introduced the Impossible Whopper, a plant-based burger, similar to the company's classic sandwich. A couple of months later, Dunkin' introduced a plant-based sausage breakfast sandwich made by Beyond Meat. Last week, KFC joined the trend by launching vegan fried chicken, also made by Beyond Meat.

    introduce /ˌɪntrəˈdjuːs/ v. 引入
    classic /ˈklæsɪk/ adj. 经典的
    sausage /ˈsɒsɪdʒ/ n. 香肠
    launch /lɔːntʃ/ v. 推出(新产品等)
    vegan /ˈviːɡən/ adj. 素的、素食的

    Why are plant-based meat alternative products suddenly on the fast food menu? Because they take the meat out of burgers and breakfast sandwich, while they maintain the meat taste, say analysts. It is this factor, they say, that helps the spread of veganism beyond true believers.

    maintain /meɪnˈteɪn/ v. 维持、保持
    analyst /ˈænəlɪst/ n. 分析师
    factor /ˈfæktə(r)/ n. 因素
    spread /spred/ n. 传播、扩散

    "Dietary restrictions are not a top reason people are trying plant-based meat alternatives," says Numerator, a market intelligence firm that tracks the purchasing patterns of 450,000 American consumers. "Health and curiosity are the primary drivers of plant-based meat purchases, though vegans and vegetarians are more likely to be motivated by environmental and ethical concerns."

    dietary /ˈdaɪət(ə)ri/ adj. 饮食的(由diet加后缀-ary变成形容词)
    restriction /rɪˈstrɪkʃ(ə)n/ n. 限制(由restrict加后缀-ion变成名词)
    intelligence /ɪnˈtelɪdʒ(ə)ns/ n. 情报
    track /træk/ v. 追踪
    purchase /ˈpɜːtʃəs/ v./n. 购买
    pattern /ˈpæt(ə)n/ n. 模式
    consumer /kənˈsjuːmə(r)/ n. 消费者
    curiosity /ˌkjʊəriˈɒsəti/ n. 好奇心
    primary /ˈpraɪm(ə)ri/ adj. 主要的
    driver /ˈdraɪvə(r)/ n. 推动者、推动力
    vegan /ˈviːɡən/ n. 严格素食者
    vegetarian /ˌvedʒɪˈteəriən/ n. 宽松素食者(vegan和vegetarian都不吃肉,二者的区别在于,vegetarian可以吃鸡蛋和牛奶等,而vegan则是所有跟动物沾边的食物都不吃)
    motivate /ˈməʊtɪveɪt/ v. 激励
    environmental /ɪnˌvaɪr(ə)nˈment(ə)l/ adj. 环境的(由environment加后缀-al变成形容词)
    ethical /ˈeθɪk(ə)l/ adj. 道德的
    concern /kənˈsɜːn/ n. 担忧、关注

    Irrespective of the reason they try plant-based meat alternatives, consumers "love the taste, perceived healthiness, and the fact that these products don't involve harming animals and are better for the environment," adds Numerator. "Most significantly, three out of four triers believe plant-based meat alternatives are healthier than real meat."

    irrespective /ˌɪrɪˈspektɪv/ adv. 不管、无论
    perceive /pəˈsiːv/ v. 视为、看做
    healthiness /ˈhelθɪnəs/ n. 健康、健康性(由healthy加后缀-ness变成名词)
    harm /hɑːm/ v. 伤害
    significantly /sɪɡˈnɪfɪk(ə)ntli/ adv. 意义重大地(由significant加后缀-ly变成副词)
    trier /ˈtraɪə(r)/ n. 尝试者(由try加上表示人的后缀-er)

    This trend could accelerate as fast food chains bring plant-based meat alternatives to the masses, and veganism becomes a craze(风行一时的东西). "With the surging interest in veganism, it's not surprising to see fast food chains jumping on the trend," says James McMaster, CEO of Huel. "The drivers influencing consumer choices include greater awareness about health-related issues as well as the environmental impact from high intake of meat and dairy products."

    accelerate /əkˈseləreɪt/ v. 加速
    the masses 广大民众
    surge /sɜːdʒ/ v. 激增
    influence /ˈɪnfluəns/ v. 影响
    awareness /əˈweənəs/ n. 知道、了解(由aware加后缀-ness变成名词)
    related /rɪˈleɪtɪd/ adj. 相关的、有关系的
    as well as = and also
    impact /ˈɪmpækt/ n. 影响
    intake /ˈɪnteɪk/ n. 摄入
    dairy /ˈdeəri/ adj. 乳制品的

    Lizz Kannenberg, Creative Director of Brand & Story, thinks the time is ripe for fast food chains to ride the vegan and vegetarian trend. "As vegan and vegetarian lifestyles have been increasing in popularity over the past five years, the fast food industry seems to have found its next frontier and is ready to deliver on fast food favorites that anyone can eat," she said.

    creative director 创意总监
    ripe /raɪp/ adj. 时机成熟的、适宜的
    lifestyle /ˈlaɪfstaɪl/ n. 生活方式(由life和style组成)
    popularity /ˌpɒpjuˈlærəti/ n. 流行、流行度(由popular加后缀-ity变成名词)
    frontier /ˈfrʌntɪə(r)/ n. 边疆、前沿

    "It's clear that America's most beloved fast food chains were in need of vegetarian and vegan options," says Eugene Levin, Chief Strategy and Corporate Development Officer at SEMrush. "This is just the beginning of this trend, as some of the biggest fast food players have yet to introduce plant-based menu items. But once they do, it will motivate others across the industry to join the plant-based movement to meet this consumer shift."

    beloved /bɪˈlʌvd/ adj. 深受喜爱的
    chief /tʃiːf/ adj. 首席的
    strategy /ˈstrætədʒi/ n. 策略、战略
    corporate /ˈkɔːp(ə)rət/ n. 大公司
    have yet to do something 还没有做某事
    movement /ˈmuːvmənt/ n. 运动、社会运动(由move加后缀-ment变成名词)
    meet /miːt/ v. 满足
    shift /ʃɪft/ n. 迁移、改变

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