根据DMR商业统计数据，我们平均每天发送和接收121封电子邮件，高级管理层员工会收到更多。
因此，没人愿意也没人有时间阅读超长的、内容繁复的电子邮件，更不乐意看那些销售性质明显的“推销”邮件。我们的邮件一定要清晰、明确且相关，以防被无情地丢进垃圾箱。
小果冻整理了4个电子邮件模板，可以帮助你更好的联系并跟进潜在客户。
一、初次开发
这封电子邮件可以用来初次介绍你的公司，关键点在于展现你的专业和实力，寻求进一步沟通的机会。
[Your name] with [your company]. We’re a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].
I’m wondering if you might be open to an initial conversation to gauge a fit?
We’ve worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].
If you have a minute or two to learn more about us, you can visit us here at [site]. If I don’t hear from you, I will reach out to you via phone later in the week.
Thank you,
[Your Name]
二、后续介绍
这封邮件一般会在第一封邮件发出后的第二天或者下一周发出，作为 follow -up email ，用“Sorry I Missed You.”作为主题，会让邮件打开率达到30%到40%。
这个时候你可以介绍一些案例：
Hi [Prospect],
Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [company name]. Do you have 30 minutes anytime early next week that would work?
While I have you, I thought you might find some interest in our work with [client]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]
As a reminder, we’re a Y company, expert (or specializing) in the X category. We’ve worked with [name 2-3 clients], and many others to [achieve goal].
Best,
[Your Name]
三、持续跟进
这封邮件模板要谨慎使用，它一般用于你发送了报价单，但是客户毫无反应，已经基本确定初次开发失败的时候。
这封邮件简单有效，通常会得到回应，因为它告诉你的潜在客户，虽然你已经被拒绝了，但你仍然坚持和他们沟通。
你可以继续向潜在客户介绍公司和专业知识，很可能会赢得他们的欣赏。就算你还没有真的得到订单，至少也可以知道你是否还有可能。
这次的主题一般是“[公司名称] -还感兴趣吗？”
Hi [Prospect],
Hope you had a good weekend (been well, etc.*).
Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?
Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.
I also thought you might have some interest in a recent post on [a post specific to the prospect’s category, or if you don’t have one, a category-specific third party article]. You can read it here: [link].
Look forward to hearing from you.
Thanks,
[Your Name]
注：如果你没和这个客户说过话，最好不要用“Hope you’ve been well/had a good weekend”。
四、最后一次尝试
坚持固然可贵，懂得适时的放弃也同样重要。
当你决定放弃这个潜在客户时，可以使用这封邮件。
Hi [Prospect],
I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?
If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.
Thanks for your time.
Regards,
[Your Name]
五、结语
这些电子邮件模板可以帮助你更好的和忙碌的买家们联系，快去试试看它的效果吧！
天道酬勤，坚持到底就是胜利，一封开发信没有回应，那两封呢？三封呢？掌握足够的技巧，怀着真诚的心和客户交流，你一定会有回报的，加油！（当然切记切记不要把“骚扰”当做跟进！）
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