Case study: VisionSpring-Selling glasses to people who need them.
Each person has a story in his or her head, a narrative used to navigate the world. The extraordinary thing is that every person's narrative is different.
What is VisionSpring?
VisionSpring is a social enterprise that works to get reading glasses to the billion people around the world who need them but don't have them.
What is VisionSpring's strategy?
VisionSpring's strategy is to produce attractive glasses in bulk at a very low cost, perhaps two dollars a pair. And then, working with local traveling salespeople, they bring the glasses to villages around the world.
How much is a pair of glass?
It will be just 3 dollors. It's very cheap.
1 a narrative 一件叙事
2 used to navigate 用来导航
3 extraordinary 不寻常的
4 enterprise 企业
5 salespeople 销售员
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