ADDRESSABILITY

The ability to target a message to a device, browser, segment, and/or individual. Those segments could be matched or modeled by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.

ADDRESSABLE TV

Technology that lets you show different ads to different audience segments watching the same TV program on IPTV and set top boxes. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.

ADVANCED TV

Any television content that has evolved beyond traditional, linear television delivery models. This umbrella term is inclusive of the following:

Interactive TV (iTV): The catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.

Connected TV (CTV): A television set that is connected to the Internet via OTT devices, Blu-ray players, streaming box or stick, and gaming consoles, or has built-in internet capabilities (i.e., a Smart TV) and is able to access a variety of long-form and short-form web-based content.

Smart TV: A subset of Connected TV.

Linear Addressable: The addressable ad inserted into live programming. For example, DirecTV, Dish, and Cablevision’s inventory is all linear addressable.

VOD Addressable: The addressable ad is inserted into cable programs within the VOD content accessible through a cable provider set top box. For example, Comcast’s addressable inventory is VOD addressable.

CHANNEL

A mechanism of distribution that refers to live or on-demand online content stream(s) featuring user or publisher content with similar content/interests grouped and curated together.

CROSS-SCREEN MEASUREMENT

Tracking and measurement of video metrics across Mobile/Tablet/Out-of-Home/Television/Advanced TV/Desktop.

MULTI-CHANNEL NETWORK (MCN)

A standalone entity that leverages digital video platforms to enable content producers to program, promote, monetize, and distribute their content as well as offer technical assistance in exchange for a percentage of the ad revenue earned.

https://www.linkedin.com/pulse/what-mcn-multi-channel-network-sam-rad/

MULTI-CHANNEL VIDEO PROGRAMMING DISTRIBUTOR （MVPD）

A service provider that delivers video programming services, usually for a subscription fee (pay television). Usually includes cable, satellite, and telecommunications service providers.

TV EVERYWHERE

An online business model in which television broadcasters, particularly cable networks, allow their customers to access live and/or on-demand video content from their networks through Internet-based services. The fee for such access is covered as part of their subscription to the service, via an MVPD. The viewers use credentials from their MVPD for authentication and access to the content.

VIDEO ASPECT RATIO

Video comes in several aspect ratios. The two main ones are widescreen (16:9) and standard (4:3). The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, i.e., 16:9. Preferred aspect ratio is 16:9 (formatted for HD screens). For vertical video, the recommended aspect ratio is 9:16 (most phones), 3:4 (iPad), and 10:16 & 2:3 (other phones/tablets).

For more information please refer to the Digital Video In-Stream Ad Format Guidelines doc section 2.2.1. This document provides useful information on frame rate, audio data, etc. We also refer to HLS and recommend using these files to create the adaptive bitrate file fragments. In addition, section 2.2.2 focuses on SSAI through a “Mezzanine file” that can easily be used to transcode on the fly.

VIDEO ON DEMAND

Video content that is controlled, enabled, and consumed whenever a viewer wants after its official release date or original air date and time. VOD content can be found on set top boxes, OTT devices, mobile web, mobile apps, and video streaming services.