【学习笔记】懂你英语 商务英语 Level 3 Unit 2 P

【学习笔记】懂你英语 商务英语 Level 3 Unit 2 Part 4 （V）Dialogue: Marketing the RoboOne

May   M

Jack  J

J

Hey May!

I'm Jack from the marketing department.

M

Hey Jack!

What can I help you with?

J

The R&D team will have a RoboOne presentation next week, right?

M

Yeah. It's for the sales and marketing managers.

J

Could I invite Michael, one of my marketing associates?

He's been writing some promotional materials about the RoboOne's new features.

Giving him some first-hand experience could help his work.【填空】

【选择】-Why does he want his associate to attend the meeting?    -It may improve his associate's work.

【选择】-Who is invited to the meeting next week?   -the sales and marketing managers.

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M

Sure! Just remember, no phones.

The RoboOne hasn't been made public yet.

If he takes a picture or video, I will get in trouble with the legal department.【填空】

J

Don't worry.

I know the rules.

M

Speaking of the RoboOne, how's your promotional campaign going?

You've been collaborating with the sales team, right?【跟读】

J

It hasn't been going well.

We had put together a great plan to target a younger audience.

But the CFO wouldn't approve the budget.

【选择】-If he takes a photo of the RoboOne, ...    she will get in trouble with the legal department

【选择】-How does Jack feel about the promotional campaign?    -It hasn't been going well.

【选择】-What wouldn't the CFO approve?   -the marketing budget

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M

Why not?

J

He said bringing in new customers is too expensive.

He wants to focus on our current customers.

So we re-designed the plan, and most of the budget went to the sales team.

M

We had the same problem when we were developing the RoboOne.

We wanted to add more features but the CFO thought they were too expensive.

【选择】-What happened after they redesigned the plan?    -Sales got most of the money.

【选择】-Why can't Michael take photos of the RobotOne?    -It hasn't been made public yet.

【选择】-What was their plan for their campaign?    -to target young customers.

【跟读】He said it cost too much money to bring in new customers.

---

J

So what happened?

M

Well, after some long talks, we compromised on the budget.

That's what happened to us.

We had to plan a marketing strategy with limited money.

Well, it may seem difficult now.

But working with a limited budget forced us to focus on what was really important.【填空】

【选择】-How did she try to get more money for the budget?    -She discussed it with the CFO.

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J

Really? You make it sound like a good thing!【跟读】

M

Yeah. The finance department also gave a lot of good advice on how to cut some of the costs.【填空】【朗读】

J

Ok. Maybe this is actually a good thing.

I'll focus on the best way to use our resources.【跟读】

M

I'm sure you'll do a good job.

J

Thanks May.

I'm looking forward to having a look at the finished RoboOne.

M

Okay Jack!

Talk to you then.

【选择】-What did the finance department help them do?    -cut down costs.

【选择】-Why wouldn't the CFO approve the budget?    -It would cost too much to attract new customers.

【跟读】The CFO wouldn't approve the marketing budget.

【朗读】He wanted to focus on current customers, not bringing in new customers.

【选择】-As a result of having a smaller budget, they...     focused on what features were really important

【选择】-Who gave advice on how to cut costs?     -the finance department