IDEATION

无论是工作还是生活，我们都需要创意，需要理念，让我们的生活更有趣，工作更简单。有些人，苦思竭虑也难以想出好点子；而有些人，新奇的想法一个接一个。那这些人是如何获得新理念，这些理念带给 TA 们什么了呢？

本节课 Q 老师将带大家解读这类理念达人的特点，并给出如何与这类人打交道的建议。

页面下方的文本挖空和词句总结图片可供大家课后参考复习。

IDEATION

You are fascinated by ideas.

What is an idea?

An idea is a concept, the best explanation of the most events.

You are delighted when you discover beneath the complex surface (an elegantly simple concept) 一个简单概念to explain why things are the way they are.

An idea is a connection. Yours is the kind of mind that is always looking for connections, and so you are intrigued（吸引） when seemingly （相对不具有比较性的） disparate phenomena can be linked by an

obscure connection.

An idea is a new perspective on familiar challenges. You revel （狂欢）in taking the world we all know and turning it around so we can view it from a strange but strangely enlightening angle.

You love all these ideas because they are profound, because they are novel, because they are clarifying, because they are contrary, because they are（怪诞的） bizarre. For all these reasons you derive a jolt of energy whenever a new idea occurs to you.

Others may label you creative or original or conceptual or even smart. Perhaps you are all of these. Who can be sure? What you are sure of is that ideas are thrilling. And on most days this is enough.

How to manage a person strong in ideation:

- This person has creative ideas. Be sure to position her where her ideas will be valued.

- She will be particularly effective as a designer, whether of sales strategies, marketing campaigns, customer service solutions, or new products. Whatever her field, try to make the most of her ability to design.（设计）

- Since she thrives on ideas, try to feed her new ideas that lie within the focus of your organization.

- Encourage her to think of useful ideas or insights that can be shared with your best customers.

- She enjoys the power of words. Whenever you come across a word combination that perfectly captures a concept, idea, or pattern, share it with her. It will stimulate her thinking.

- She needs to know that everything fits together. When decisions are made, take time to show her how each decision is rooted in the same theory or concept.

▍重点词汇

seemingly: adv. 表面看上去；看来似乎

disparate: adj. 无法比较的；不相干的

profound: adj. 深刻的

novel: adj. 新颖的

clarifying: adj. 正本清源的；清晰的

contrary: adj. 引发争论的；对立的

bizarre: adj. 怪诞的

conceptual: adj. 富于理性的；概念的

thrilling: adj. 令人振奋的

▍生词好句

1. 表示“陶醉于……”：be fascinated by something

2. 表示“被……吸引；对……感兴趣”：be intrigued / attracted / interested / fascinated

3. 表示“一个文化上跟我们非常不同的国家”：a culturally disparate country

4. 表示“为之一振”：derive a jolt of energy

▍补充例句

1. He does not revel in situations of constant change.

2. Arrangers revel in situations of constant change.