topic 8

day 2 神翻译 & 思维导图

1. 神翻译 

1. Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周该品牌于今年一月份新上任的董事长阿比盖尔宣布伊万卡本人所佩戴的手镯这一类高端珠宝今后将转向主要生产线，价格也会更加亲民。

2. It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.

这一消息很吸引人，因为自从唐纳德•特朗普就任总统以来，该品牌接连受挫，而最近又遭遇不幸。

3. In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

其中，该品牌在ThredUP 等二手服装网店上的销量增长尤其明显。在德克萨斯州的休斯敦等传统的城市中，对伊万卡•特朗普品牌产品的需求增速远远超过了沿海地区思想开放的城市居民摒弃这些产品的速率。

4. The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

时装、配饰尤其是珠宝行业正是建立在此基础上的。像豪车豪宅一样，珠宝也是高品质生活的象征。

5. By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.

零售业存在这样一种文化：买某个品牌的产品就能加入到与我们拥有相同价值观和经济实力的群体。在这个群体里其他人和我们一样深谙世故。

6. Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

许多品牌都认识到这样一个问题：他们要生存下来必须要与大街上的零售商们合作以获得更广阔的市场。

神词组

1. Show an intense passion for：对…充满激情

2. Poor sales：销路不佳

3. Increased publicity：曝光率增加

4. Give an unfair advantage over other competitors：提供了其他竞争者没有的优势

5. Permanent injunction：永久禁令

6. Metropolitan, liberal, latte-drinking snowflakes：喝拿铁的自由主义城市居民

7. Sales increased/surged：销售额剧增

8. Just as….so is… 正如…., ….也一样

9. pitch themselves at the highest echelons of luxury：自身定位为最高端奢侈品

10. make them accessible to more ordinary folk：使其价格更加亲民

11. accessible price：亲民的价格

12. collaboration with/team-up with: 与….合作

13. Expand one’s entry-level offering： 扩大销路

14. accessible wilderness: 廉价的泥潭

2. 思维导图

晨曦