"Innovation is the key factor driving the new round of consumption and leading to a digital revolution in the business world, shopping gala is not a reflection of digitization, but innovation", when talking about the 268.4 billion yuan in record sales during the late Singles Days shopping gala on Tmall at 2019 Observing China Forum at Peking University, Aliababa Group's CEO Zhang Yong said.In this year, more than 22,000 overseas brands join to the shopping gala, make the figure represented a 25.7 precent increase over the 213.5 billion yuan posted on last year.
“创新是推动新一轮消费并导致商业世界发生数字革命的关键因素, 双十一不是数字化的体现，而是创新的体现”，当谈到这次双十一购物创纪录的2684亿元人民币时 Aliababa集团首席执行官张勇在北京大学2019年观察中国论坛上的天猫晚会上如是说。今年，超过22,000个海外品牌加入了购物狂欢节，比上一届发布数字的2,135亿元增加了25.7％。
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