'Me' culture 自恋，独立，个人主义
与集体主义相对，更多出现在年轻人，特别是在社交媒体的时代下，个性主义开始被提倡。
The ‘Me’ culture refers to an increasing tendency for individualism over collectivism in some societies. It is quite visible among younger generations that have been introduced to social media. However, increased financial independence in certain societies has seen a general shift in social attitudes, as individuals are less reliant on their family units to economically support them or assist them in building social networks. The ‘Me’ culture is usually observed as manifesting through materialism, increased individualism and sometimes narcissism（自恋）.
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