Introduction

Why do we fail to reach our goals? Whether it's wanting to impress our bosses, find a loving relationship, straighten out our finances, or take better care of ourselves--we all feel that there is at least one part of our lives that is in real need of improvement. (And, in reality, it's usually more than just one part.) We want to do better ,we even try to do better, but somehow we fall short or miss the mark--sometimes over and over again. So we go looking for something to blame for our failures, and most of the time we blame ourselves. We feel like we just don't have what it takes--whatever that is -- to reach our goals. And we could not be more wrong.

As a social psychologist, I've spent years studying achievement. I've carefully observed thousands of research participants pursue goals at work,in the classroom, on the playing field, and in my own laboratory. I've asked people to fill out weeks of daily diary reports, telling me all about the goals they pursue in their everyday lives. I've reviewed hundreds and hundreds of studies on goals and motivation. And I've come to a few conclusions,two of which I'll share with you now.

most of us blame our failures on the wrong things.Even very smart,accomplished don't understand why they suceed or fail. Before I started studying this for a living,my intuitions about achievement were no better than anyone else's. I thought that I was good at school and disastrous at sports because I was born that way. I wasn't actually, no one is simply "born that way."  I had a lot to learn.

Another conclusion I've reached after all these years of studying achievement is that anyone can be more successful at reaching his or her goals. Anyone can. I really can't emphasize theat enough.But the first step is to put aside your beliefs about why you've succeded or failed in the past, because they are probably wrong. And the second step is to read this book.

You may not be aware that the government kepps trachk of this, but on its website www.usa.gov, you can find a list of the most popular perennial New Year's resolutions Americans make. On the list , you probably won't be surprised to find both "lose weight" and "quit smoking."Every January, millions of people--and like me, you may be one of them--have set one of these two goals for themselves, vowing that this is the year that they will finally get healthy, fit into their skinny jeans, or stop spending a small fortune on cigarettes.

According to the latest reports issued by the Centers for Disease Control and Prevention(CDC）,two out of three Americans are over weight, and one in three is obese.The majority of these individuals would very much prefer to weigh less.Overweight individuals not only grapple with an increased susceptibility to heart disease and diabetes, but they contend with the self-esteem-crushing consequences of being heavy in a society in which thin is in. And yet, despite an abundance of diet books and plans, and a very real and powerful desire to be slim, relatively few people who set out to lose weight actually manage to lose it and keep it off long-term. We 're not getting any thinner, and our skinny jeans are still waiting for us in our closets.

The CDC also keeps track of smokers--today, roughy one in five adult Americans smoke. In its surveys, seven out of ten smokers reported that they wanted to quit smoking completely, and nearly half of those who wanted to quit (over 19 million) had stopped smoking for at least one day in the previous twelve months in an attempt to kick the habit. Only about 3 million manage to make it last -- that means that about 85 percent of the people who want to quit, and have actually set themselves the goal of quitting,fail. In spite of all the public awareness of the serious risks to one's health, nearly half a million Americans die every year form smking-related illnesses. So if you're a smoker and you fail to quit smoking , you may well die as a result of it. And the 85 percent of people who try to quit and fail each year know it.

So, why the high failure rates? It's obviously not that the many who try to lose weight or quit smoking aren't motivated. There aren't many incentives more powerful than knowing"this could kill you." Why then do people fail, over and over again, to achieve goals that are vital to their well-being? The most common answer you'll hear, and probably the one you were thinking when I asked that question, is that it's about willpower. And by "willpower," I mean some innate quality of inner strength that allows those who have it to successfully avoid temptation. Most people believe that it's fundamentally a character issue. Some people have willpower(the thin, nonsmokers--and we admire them for it). Others don't, and we judge them accordingly. Those who don't are simply weaker, less successful people, with less admirable character traits.

Interestingly,that's not only how we describe the failures of others--it's also how we describe our own shortcomings. Countless times I've heard colleagues,students,and friends talk about how they "just can't stop" smoking,"just can't resist " the dessert cart, "just can't get going" on a difficult project. And once you've decided you just don't have the willpower to lose weight or quit smoking or stop procrastinating, why bother trying? What hope is there for you?

Well, the answer is that there is actually plenty of hope for you,because it turns out that willpower is not what you think it is. And it might be helpful to use a less lofty term for it , because what we are really talking about here is plain old self-control.Self-control is the ability to guide your actions in pursuit of a goal--to persevere and stay on course, despite temptations, distractions, and the demands of competing goals. It's really , really importnt--one of the critical elements necessary for achieving your goals that I'll be talking a lot about in this book. But it doesn't work the way you think it does.

Successful people and the paradox of self-control

First of all, it's simply not the case that some people have it and others don't. If that were true, then you'd expect all the people in the world to break down very clearly into "winners" and "losers." Because they are in possession of the mighty power of self-control, successful people would be successful all the time, winning at everything they do. And unsuccessful people, the ones utterly lacking in the this critical ability would pretty much stink at everything they tried.Why, without any self-control, these people would find it nearly impossible just to get out of bed in the morning!

It's obvious that none of that is actually true. Winners don't win at everything, and no one is so lacking in self-control that they can't accomplish anything. It's true that some people may have more self-control than others but everyone has some. And as it turns out, even people with a lot of self-control sometimes run out. To vividly illustrate this point , all you need to do is think about all the very successful people-people who have risen to the very top of their game--who have struggled publicly with one of these two difficult New Year's resolutions.

Celebrities who have talked openly about their many attempts to lose weight and keep it off include Grammy-winning musicians(Janet Jackson, Wynonna Judd) and Oscar or Emmy-winning actors(...).As you've probably noticed in the checkout aisle, popular magazines are constantly splashing photos of these and other well-known faces on their covers. Sometimes, the celebrity proudly displays a slimmed-down body that is the hard-earned result of a healthy diet and exercise. at other times, the photo reveals the consequences of a return to bad habits, along with some very unkind comments.(if you're wondering why I listed only women celebrities it's not because successful men don't struggle with their weght, too. Women are simply more likely to talk publicly about it.)

This is probably a good time to point out that while we do sometimes fail to reach our goals because we don't know what we need to do reach them, it's more often the case that we know exactly what needs to happen, and still we fail. Everyone knows that eating less and exercising more will help you lose weight. But knowing is one thing, and actually doing it is another thing entirely. Many of us can look at our own struggles with whatever it may be and see that very clearly-whether is't weight loss, quitting smoking, realizing our potential at school or work, repairing(or staying out of) dysfunctional relationships. We seem to make the same mistakes over and over again, even though we feel we know better-even failing to reach our goal subjects us to unpleasant, often cruel public scrutiny.

Speaking of public scrutiny, there is perhaps no better example of how a very successful person can have a tough time conquering his New Year's resolutions than our current president and his on-again, off-again battle to quit smoking. In February 2007, then senator Obama told the chicago Tribune that he had resolved to quit smoking once and for all.

I've quit periodically over the last several years. I've got an ironclad demand from my wife that in the stresses of campaign I don't succumb.

It didn't last. President-elect Obama told Tom Brokaw in late 2008 that he had stopped, but that "there are times when I've fallen off the wagon." As the New York Times reported in December 2008,"his good-humored waffling in various interviews about smoking made it plain that Mr.Obama, like many who have vowed to quit at this time of year, had not truly done,so.' There's really no way of knowing if or when the president kicks his habit-his staff doesn't discuss it , and he's not likely to be caught smoking on the White House lawn. I certainly hope he has quit; but it would hardly be surprising if he hasn't, given that it can take smokers as many as ten or more attempts before they finally quit for good.

Does President Obama lack self-control? Hardly. Barack Obama worked his way up from relatively modest beginning to become arguably the most powerful man in the world. His meteoric rise from community organizer to Harvard Law Review president, state senator,U.S.senator, and finally president of the United States would be worthy of admiration were he the son of well-connected, New England bluebloods. But he isn't-he's the mixed-race child of a broken home and a family of average means, with no particular advantages other than his clearly extraordinary intelligence and determination. Even if you're not a fan, you've got to admit that this is a guy who knows something about reaching goals.

All the individuals I've mentioned have known extraordinary success. Many have overcome nearly insurmountable obstacles adversity in order to achieve what they've achieved. Countless children dream of one day becoming an award-winning artist or a powerful world leader. Very few actually do it. No one achieves that kind of success without possessing a lot of self-control. Achieving even ordinary, garden-variety successes requires plenty of self-control. Think back to the achievements in your own life-the ones you are most proud of. I'll bet you needed to work hard, persist despite difficulty, and stay focused, when it would have been much easier for you to just relax and not bother. You needed to avoid temptation when it would have been more fun to give in . And you probably needed to be critical and honest with yourself, when it would have been far more pleasant to just let yourself believe that you were awesome and neededd