1、你认为微笑曲线还有现实意义吗？为什么？互联网环境下会 产生哪些改变？

我认为微笑曲线仍然具有现实意义。

因为目前微笑曲线仍具有代表意义，并且仍然可以体现出可以找出附加价值在哪里和关于竞争的型态两大重要特点，可以一目了然看出在整个产业链中的重点、侧重点以及命脉。

微笑曲线在互联网环境下会更侧重于向两边发展，即更加强研发创造智慧财产权和加强客户导向的营销与服务。这是互联网的发展所带来的必然趋势和结果，在未来社会，智力成本必将取缔劳动力成本，未来是更科技化、现代化、机器化的人工智能时代，微笑曲线中的组装部分被机器取代只是时间问题，因此微笑曲线会越来越“微笑”，甚至会出现“V”型微笑。

2、Industrial Chain

文章链接-en.wikipedia.org/wiki/Value_chain

文章主旨：The value chain categorizes the generic value-adding activities of an organization. The activities considered under this product/service enhancement process can be broadly categorized under two major activity-sets.

Physical/traditional value chain: a physical-world activity performed in order to enhance a product or a service. Such activities evolved over time by the experience people gained from their business conduct. As the will to earn higher profit drives any business,[citation needed] professionals (trained/untrained) practice these to achieve their goal.

Virtual value chain: The advent of computer-based business-aided implementsystems in the modern world has led to a completely new horizon of market space in modern business-jargon – the cyber-market space. Like any other field of computer application, here also we have tried to implement our physical world's practices to improve this digital world. All activities of persistent physical world's physical value-chain enhancement process, which we implement in the cyber-market, are in general terms referred to[by whom?] as a virtual value chain

重要词：implement（执行）

              business（商业）

              enhance（提高）

              enhancement process（增强过程）

              market space（市场空间）

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 W6L3-商业基础-供应链

1、厂家直销或减少中间商的做法在互联网上非常流行，与此同时，你认为会带来哪些新问题？该如何解决。

新问题：这种方法虽然快速高效，但是实质上缺少产品集中以及产品再分配的理念问题，厂家职能是大量生产、提供产品，并非去大量交易物资。而且交易过程中不利于整合资源，也不能够将产品利益发挥到最大化。

解决：厂家可以自己联系或聘用专业人士进行物资输送，保证厂方不会因为交易而混淆本质观念，而且此过程中没有中间商还可以节省经费。

2、红领集团和必要商城在供应链管理上的创新有哪些？

数据驱动的智能工厂和产业链协同、用工业化的效率和成本进行个性化产品的大规模定制、满足消费者需求为中心的“源点论管理思想”和组织形态、形成了可以帮助传统企业转型升级的解决方案。

3、supply chain

文章链接-techcrunch.com/2014/12/24/the-key-to-successful-commerce-businesses-is-supply-chain/

文章主旨：Fast forward to 2014 and the most recent Cyber Monday. The current heavyweight incumbent in e-commerce, Amazon, featured distribution center technology powered by Kiva Systems in this year’s Cyber Monday press blitz (disclosure: Bain Capital was an investor in Kiva Systems).

Other key components of customer experience still matter – things like brand, personalization, and merchandising – but the foundation of a great e-commerce company today starts with supply chain. Because the logistics realm deals with atoms and not just bits, software solutions alone can’t solve the problem and must be married with hardware like the Kiva robots, and labor like couriers and Ubers to move the physical items into place

重要词：foundation（基础）

              flexible fulfillment（灵活的履行）

              logistics realm deals  （物流领域交易）

              fulfillment（实现）

              leveraging revolutionary technology（利用革命性技术）