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1. OB INTRODUCTION

1. OB INTRODUCTION

作者: Novazyyy | 来源:发表于2017-09-10 11:59 被阅读8次

    1. ob definition: 

    Systematic study of the impact that individuals, groups, and structure have on behavior within organizations

    -How people feel and behave in organizations

    2. Individual Processes

    -Motivating people for high performance

    -Attitudes and perception

    -Decision making and decision making biases

    3. Group Processes

    -Negotiation

    -Group decision making

    -Persuasion

    -Organizational power and influence

    4. Organizational Processes

    -Organizational design

    -Organizational structure

    -Organizational culture

    -Role of diversity

    RESEARCH METHOD

    1. Survey Research: The Correlational Method

    •Correlation coefficient

    - Direction of relationship

    - Strength of relationship

    -LIMITATION: Correlation does not imply causation!

    2. Experimental Research

    • Experimental Method - a research technique used to determine cause-and-effect relationships between the variables of interest

    • Experimental Logic - Basic elements

    -Random assignment of participants to experimental conditions

    -Independent variable - a variable that is systematically manipulated to determine its effects on behavior

    -Dependent variable - the behavior that is being measured and that is dependent on the independent variable

    Benefits – Can show cause and effect

    Limitations- Often conducted using student samples; hard to generalize to working adults; not always possible to randomly assign people to certain conditions

    3. Qualitative Research Methods

    • Qualitative Research - a type of research that relies on preserving the natural qualities of the situation being studied

    •  Types:

    -Naturalistic observation - People are systematically observed in situations of interest to the researcher.

    -Interviewing – People are systematically interviewed about the topic of interest

    -Case method - A particular situation or organization is thoroughly described and analyzed to understand what occurred in that setting; often based on interviews and observations.

    Benefits - Useful in providing basic insights and developing theory

    Limitations- Results have limited generalizability

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