5.promotion

1.advertising
major types of advertising media
1.newspaper
2.television
3.radio
4.direct mail
5.magazines
6.internet
7.outdoor
8.yellow pages
9.others
do it yourself or use an advertising agency?
2.personal selling
1.prospect
2.qualify
3.approach
4.make presentation
5.handle objections
6.close
7.follow-up
3.sales promotion
modes of sales promotion
1.point-of-sale displays
2.specialty advertising
3.sampling
4.contests
5.lotteries
6.sweepstakes
7.coupons
8.trade stamps
9.premiums
10.trade shows
11.sponsorship
....other
4.public relations and publicity
5.word of mouth