Making an Ad
advertisers
Advertisers are businesses that pay money to create ads and show them to an audience.
ps:广告商是花钱制作广告并展示给观众的企业。
businesses商业; 买卖; 生意; 商务; 公事; 营业额; 贸易额; 营业状况; business的复数
create创造; 创作; 创建; 造成，引起，产生; 授予; 册封
ads广告; ad的复数
show表明; 证明; 给…看; 出示; 展示; 教，解说; 演示; 演出; 歌舞表演; 节目; 展览; 展览会
them他们; 她们; 它们; 指性别不详的人时，用以代替him或her
audience观众，听众; 观众，读者; 会见; 觐见; 进见
They own the product or service that is being advertised.
Frequently, advertisers hire advertising agencies to design ads.
They also pay publishers, like social media sites, to access advertising space and distribute ads.
ps:他们还向出版商（如社交媒体网站）支付访问广告空间和发布广告的费用。
publishers出版人; 发行人; publisher的复数
social media社交网络媒介
sites地点，位置，建筑工地; 现场; 发生地; 场所; 网站; 站点; 使坐落在; 为…选址; site的第三人称单数和复数
access通道; 通路; 入径; 机会，权利; 访问，存取; 到达; 进入; 使用
advertising广告活动; 广告业; 做广告; 登广告; 公布，征聘; 展现，宣传; advertise的现在分词
space空地，空间; 空; 空隙; 空子; 空当; 宽敞; 空旷; 开阔; 以一定间隔排列
distribute分发; 分配; 分销; 使散开; 使分布; 分散
advertising agencies
An advertising agency is a company that creates advertisements.
It is also involved in marketing and branding strategies, such as logo design.
Ad agencies are often hired to give a new perspective on how to promote a brand or product.
Because ad agencies are independent from their clients' marketing teams, they often offer fresh and creative ideas.
publishers
A publisher owns a platform that advertises a product or service.
They earn money by selling ad space to advertisers.
Examples of publishers include newspapers, websites, or apps like WeChat and Instagram.
Advertisers often choose publishers to gain access to a particular audience or demographic.
ps:广告商经常选择出版商来接触特定的受众或人群。
publishers出版人; 发行人; publisher的复数
particular专指的，特指的; 不寻常的; 格外的; 特别的; 讲究; 挑剔; 细节，详情; 详细资料; 详细介绍材料
audience观众，听众; 观众，读者; 会见; 觐见; 进见
demographic人口统计数据; 人群; 人口学的;人口统计学的
accounts department
In an ad agency, the accounts department is responsible for managing client relations.
It is made up of account executives and led by an account director.
ps:它由会计主管组成，由会计主管领导。
made up of由…组成
account账户; 账目; 赊销账; 赊欠账; 赊购; 认为是; 视为
executives经理，主管领导，管理人员; 行政领导，领导层; 行政部门; executive的复数
director董事; 理事; 经理; 负责人; 主任; 院长; 导演
It meets with clients, listens to their feedback, and brings in new business.
It also works with the creative department to make sure ads meet client needs.
creative department
The creative department is responsible for ads, logos, and any other work produced by the agency.
It is led by a creative director, and often consists of copywriters and designers.
ps:它由创意总监领导，通常由文案和设计师组成。
often时常; 常常; 往往; 大多
consists由…组成; 由…构成; 在于; 存在于; consist的第三人称单数
copywriters广告文字撰写人; copywriter的复数
designers设计者; 构思者; designer的复数
The creative department takes client feedback and tries to turn it into engaging ads or marketing campaigns.
media planning department
The media planning department oversees the distribution of an ad or marketing campaign.
ps:媒体策划部负责监督广告或营销活动的分发。
media planning广告媒介规划
department部; 司; 局; 处; 系; 科; 部门
oversees监督; 监视; oversee的第三人称单数
distribution分配; 分布; 分发; 分送; 运销，经销，分销
marketing campaign促销运动；大的促销活动
It chooses a mix of media platforms to reach a target demographic.
ps:它选择了多种媒体平台来达到目标人群。
chooses选择; 挑选; 选取; 宁愿; 情愿; 决定; choose的第三人称单数
mix混合，掺和，融合; 调配; 配制; 相容; 平安相处; 混合; 混杂; 结合; 配料，混合料; 混录; 混音
platforms站台; 月台; 讲台; 舞台; 平台; platform的第三人称单数和复数
reach到达; 抵达; 引起…的注意; 增加到，提升到; 手臂展开的长度; 臂展; 波及范围; 影响范围; 河段; 直水道
target目标; 指标; 目标，对象; 靶; 靶子; 把…作为攻击目标; 把…作为批评的对象; 面向，把…对准
demographic人口统计数据; 人群; 人口学的;人口统计学的
It is also responsible for analyzing data to track the performance of a campaign.
Questions:
1.Advertisers purchase ads space from publishers to access a particular audience.
2.Why does the accounts department work with the creative department
to make sure customer needs are meet
3.What is the creative department responsible for?
designing advertisements
4.What do media planers need to consider before buying ads space?
how a platform can reach an audience
5.In an ad agency, the accounts department is responsible for managing client relations.
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