Advertising Methods
Advertisers use many different strategies to reach consumers.Here are some of the most common ones.
product demonstrations
In a product demonstration, potential customers are shown how a product works.
ps:在产品演示中，向潜在客户展示产品的工作原理。
product产品; 制品; 产物，生成物; 产儿; 产物; 结果
demonstration集会示威; 游行示威; 示范; 示范表演; 演示; 证明; 证实; 论证; 说明
shown表明; 证明; 给…看; 出示; 展示; 教，解说; 演示; show的过去分词
how怎样; 如何多少，多么，多大
works做体力工作; 劳动; 干活; 受雇于; 从事…工作; 使工作; 使卖力干活; 工作; 职业; 职责; 工作内容; 活计; work的第三人称单数和复数; working的第三人称单数
Because they can see a product being used in person, they may be more likely to buy it.
Traditionally, product demonstrations have been held by salespeople in physical stores.
Nowadays, brands also use online channels, such as social media.
word-of-mouth
Word-of-mouth refers to when customers tell other people about a brand or product they like.
ps:口碑是指顾客告诉别人他们喜欢的品牌或产品。
Word-of-mouth口头的；口述的
refers to查阅; 提到
customers顾客; 主顾; 客户; 家伙; customer的复数
tell告诉; 告知; 提供; 说明; 显示; 讲述; 说; 表达; 台形土墩; 讲的话; 谈话; 传闻
other people别人；他人；物；旁人
brand品牌; 类型; 烙印; 丑化，败坏名声; 给打烙印
product产品; 制品; 产物，生成物; 产儿; 产物; 结果
like相似; 类似; 像; …怎么样; 符合…的特点，像…才会; 喜欢; 喜爱;
When people are satisfied with a product, word-of-mouth may happen naturally.
But companies can also encourage it by rewarding customers.
For example, some companies give customers discounts if they recommend a product to a friend.
product placement
Product placement is a practice in which a brand pays to feature its products in movies or TV shows.
ps:植入式广告是一种品牌花钱在电影或电视节目中展示其产品的做法。
practice实践; 实际行动; 通常的做法; 惯例; 常规; 惯常做的事; 习惯; 习俗; 练习; 实习; 实行
which哪一个; 哪一些; …的那个，…的那些; 那个，那些
brand品牌; 类型; 烙印; 丑化，败坏名声; 给打烙印
pays付费; 付酬; 交纳; 偿还; 赢利; 创收; pay的第三人称单数
feature特色; 特征; 特点; 面容的一部分; 特写，专题节目; 以…为特色; 由…主演; 以…为主要组成; 起重要作用; 占重要地位
products产品; 制品; 产物，生成物; 产儿; 产物; 结果; product的复数
movies电影; movie的复数
shows表明; 证明; 给…看; 出示; 展示; 教，解说; 演示; show的第三人称单数
For example, if a character in a television show is drinking a brand of soda, that soda is likely a product placement.
While product placement is initially very expensive, it can result in a large increase in sales or brand exposure.
ps:虽然产品布局最初非常昂贵，但它可能导致销售额或品牌曝光率的大幅增长。
While在…期间; 当…的时候; 与…同时; …而，…然而; 一段时间; 一会儿; 消磨; 轻松地度过
initially开始; 最初; 起初
expensive昂贵的; 花钱多的; 价格高的
large大的; 大规模的; 大量的; 大型号的; 广泛的; 众多的
increase in在…方面增长
sales出售; 销售; 销售量; 销售部; sale的复数
brand品牌; 类型; 烙印; 丑化，败坏名声; 给打烙印
exposure面临，遭受; 揭露; 亮相，被报道
digital advertising
Digital advertising refers to any form of advertising or marketing that appears online.
It commonly includes social media, email, and search engine marketing.
Digital advertising allows companies to leverage analytics platforms to gather sophisticated data from users.
ps：数字广告允许公司利用分析平台从用户那里收集复杂的数据。
allows允许; 准许; 给予; 允许进入; allow的第三人称单数
leverage影响力; 杠杆作用; 杠杆效力; 举债经营; 借贷收购
analytics分析学；逻辑分析法
platforms站台; 月台; 讲台; 舞台; 平台; platform的第三人称单数和复数
gather聚集; 集合; 召集; 收拢，归拢; 搜集，收集
sophisticated见多识广的; 老练的; 见过世面的; 复杂巧妙的; 先进的; 精密的; 水平
Questions:
1.How do some companies encourage word-of-mouth among customers?
they give customers discounts
2.Companies can encourage word-of-mouth by rewarding customers with gifts or discounts.
3.What areas of marketing are included in digital advertising?
social media, Email and mobile marketing.
Read and repeat the sentences:
1.Through analytics platforms, detailed data can be collected based on how people interact with online advertisements.
2.In 2017, the amount of money US companies spent on digital advertising surpassed traditional advertising.
3.It's reported that Hershey's saw a 65% increase in sales after it spent 1 million dollars on product placement in the movie E.T.
4.If you see a character in a movie using a certain brand, it is likely a product placement.
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