赋来尔幼儿园如何更有特色的宣传和招生?
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因为今年这次疫情的出现,更催化了互联网自媒体平台。对于我们招生宣传的对象,宣传的工具和手段都有哪些?目标家长群体在哪里?就在哪里投广告,百度搜索、今日头条、快手、抖音、微信公众号……
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百度搜索依靠的是用户的搜索,适合当地最好的幼儿园、最有特色的、最贵的幼儿园,大多数家长在百度上搜索的是幼儿园的口碑、排名、点击率、报名时间等。4月中旬和下旬为高峰期,此阶段为9月份做招生是好时机。
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是微信朋友圈的强推,用朋友圈宣传我们的特色、挖掘亮点、统一推荐。有方法、有策略、有主有次、层层递进。
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我们的客户群体都是高端精英群体,让媒体背书(媒体会以我们幼儿园是最好的幼儿园、最有特色的幼儿园,以我们幼儿园的真实呈现来背书让家长们心里有数)
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要做成很有影响力的平台?还是只是自嗨的平台,企业宣传要有亮点才有阅读量,浏览量。
如万达公众号的标题:
把平常的员工食堂炒作的大家都想去
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又在抗雾霾的点上,诏告天下他们在员工的每间办公室和每间的厕所都安装了空气净化器,还每天定时的清理,这不仅仅只是宣传了万达集团,还吸引了无数的人来他们家招聘,既有痛点、又有炒点。
这些稿子并非什么重大的新闻,而这些福利也并不是很有亮点,可这些文章为什么就很火呢?因为他们找到人们的需求点。他们的灵感来自于去南方的一家企业参观,在洗手间看到那家企业洗手间用的法国品牌的洗手液,吃的水果和糕点都是有机物和很出名的糕点,可是南方那家企业却没有看到他们这一亮点。
其实这些正是我们的企业要宣传的点,我们的员工食堂和幼儿们的餐点还有很多地方也是我们的亮点。我们的美术特色、来我们幼儿园上学的有些孩子们从大老远过来,在周边租房子来住、哥哥姐姐在我们幼儿园上完后,弟弟妹妹继续上……
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流量来了,要用落地页留住家长
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个人微信公众号的味道要亲切、温暖、有温度。
宣传要做长页面,(一起秀网站)看着友好又清爽,回避翻页和美拍的过时。
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要做线上参观幼儿园,幼儿园的硬件设施棒有优势。
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一句话说明,说出家长选择你,而不选择竞争对手的理由,能把你的幼儿园说清楚,讲明白。
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