商务英语 Level 5 Unit 2 Part 3 Voca

Vocabulary【Key Research Elements】

Here are a few key factors to consider when conducting market research.

business regulations
Business regulations are laws that control the way businesses operate.
Companies need to research business regulations before entering a new market.
Otherwise they may be unaware of potential challenges waiting for them.

market segmentation
Market segmentation divides a company's consumers into different groups.
Consumers may be segmented based on demographics, location, and consumer behavior.
This helps a company to understand the needs of different consumers.

segment: 切分

industry trends
Industry trends are changes in the buying behaviors of consumers.
A business has to pay attention to current industry trends to keep up with them.
For example, as e-commerce becomes more popular, retailers will need to sell online in order to reach more customers.

marketing channels
Marketing channels are ways in which consumers can access products and services.
Retailing and wholesaling are common examples of marketing channels.

wholesale: 批发

Question

1. If they don't follow the business regulations of the country, they risk breaking local laws.
2. The company segmented its demographics into several markets to target customers more accurately.
3. Market segmentation allows organizations to categorize the needs of different consumers and generate demand for their products.
4. Relying on a single marketing channel isn't advisable for any company.
5. Understanding industry trends is essential for a company to stay competitive.
6. Large companies usually have a number of different marketing channels to get their products to customers.

risk: 冒风险
advisable: 可取的