Let me clarify first that I don't think I would get the offer because all the other candidates were so competitive and their English was MUCH BETTER than mines. Most of them were Australian, and the others were American, British, Indians and Sri Lankans. I didn't see even ONE East Asian face there. I should feel proud of myself in this way lol
The event was composed of three parts: introduction, group interview and individual interview. In the part of the introduction, I made a stupid mistake that I didn't hear clearly about how we were asked to introduce ourselves. No wonder I missed the part of 'my favourite sports', listening is always my weakness.
The introduction to Dyson was quite brief, so I don't think I need to explain it. For group interview, all applicants were divided into 5 tables, and each table had about 3 people. Every group had 20 minutes to prepare for a TVSN (a TV shopping channel in Australia) advertisement and 3 minutes to do a presentation. There were two male applicants at my table, and we were assigned into the task of selling the latest vacuum which is Dyson's bestseller. We chose our target customers as a couple of parents with four children, and tried to figure out how to sell this product to them. Since our potential customers are very rational but also centring on kids, we needed to tailor our campaign for their special needs. We finally concluded that we should focus on three selling points which were power & battery, children safety and friendly, versatility. I found I was thinking in a very different way from two male applicants. I considered more about the context, such as in which situation this family would watch our TV ads, or how an expensive vacuum could be suitable for a household woman, and also kids should be taken int a serious consideration. However, my members focused more on the data or statistics which could be used for showing the up-to-date technology's importance on the product.
I was given the individual interview by a regional manager from the Headquarter based in Sydney. These were the questions I still remember he asked me:
1. How can you handle with a difficult customer?
2. Describe one time you were hard to achieve the sales goal and how you dealt with it?
3. What does a sales target mean for you?
4. How would you work under pressure?
He was nice and gentle. I remember when he asked me if I have any question about Dyson, I asked him about his personal feelings about working for Dyson. He said working style there was quite casual which I prefer.
The venue was Four Points by Sheraton, and the whole process took almost 2 hours.
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