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W5L2-产品生命周期

W5L2-产品生命周期

作者: 82d0c3aff55d | 来源:发表于2017-10-15 23:40 被阅读0次

    产品:毛笔

    产品开发:蒙恬在外打猎时,兔毛激发了他的灵感,使他创造了兔子笔,后渐渐改进成毛笔

    用户使用情况:现在少数人使用,使用者为书法家等

    价格:几块钱到上万不等

    销量:最高销量1.4万人

    外部市场变化:随着时代变迁,书写工具开发技术成熟,毛笔逐渐衰落

    W5L2-产品生命周期

    标题:Product Life Cycle

    链接:chrome-distiller://91c119cf-d96d-4211-b3a3-4d07059ab535/?url=http%3A%2F%2Fwww.quickmba.com%2Fmarketing%2Fproduct%2Flifecycle%2F

    主旨:A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.

    关键词:Marketing situation(市场营销形势)

    Marketing strategy(营销策略)

    The marketing mix(营销组合)

    The market share(市场份额)

    differentiation(差异化)

    New features(新功能)

    New product(新产品)

    The liquidation(清算)

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