更多精彩尽在公众号“爱佳灵感"
作为新生代茶饮代表的喜茶正在寻求更为成熟的表达方式,尝试通过空间体验升级提升店面的舒适度与品质感,并帮助品牌传达年轻态茶文化与禅意感受。以下四个不同主题的喜茶店面,带给顾客不同的体验。
01 武汉 · 永旺梦乐城店
挖掘品牌沟通点在空间尺度放大产品体验
![](https://img.haomeiwen.com/i16258130/8525c73d09a61da0.png)
![](https://img.haomeiwen.com/i16258130/3b681c7692d2a7d0.png)
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![](https://img.haomeiwen.com/i16258130/c01f3288ca6dc29e.png)
02 郑州 · 国贸360广场店
用色彩塑造直观感受在一杯芝士茶中螺旋上升
![](https://img.haomeiwen.com/i16258130/ad73b39b88d2e289.png)
![](https://img.haomeiwen.com/i16258130/c18b216db339e935.png)
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![](https://img.haomeiwen.com/i16258130/b4aef22ecee97d49.png)
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![](https://img.haomeiwen.com/i16258130/abacd7d551f3da82.png)
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![](https://img.haomeiwen.com/i16258130/1fec382432fd04da.png)
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![](https://img.haomeiwen.com/i16258130/6e3d59da7688c69c.png)
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![](https://img.haomeiwen.com/i16258130/d49bc301846390d5.png)
03 杭州 · 西溪印象城店
基于受众洞察的传播思维为开放的品牌带来更多可能性
![](https://img.haomeiwen.com/i16258130/7fa43bf799727366.jpg)
![](https://img.haomeiwen.com/i16258130/bd093a6466d5a141.png)
![](https://img.haomeiwen.com/i16258130/77b55a9a25ad548c.png)
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![](https://img.haomeiwen.com/i16258130/2c2cfb5e9846fb3e.png)
04 深圳 · 武汉 · 郑州
对“时间”的抽象表达用系列装置讲述品牌内核
![](https://img.haomeiwen.com/i16258130/49c27e38c0a0a86f.png)
![](https://img.haomeiwen.com/i16258130/a868fd9e7c0f70af.gif)
![](https://img.haomeiwen.com/i16258130/7682e84bcbea534f.png)
![](https://img.haomeiwen.com/i16258130/7453fe20738522c9.gif)
![](https://img.haomeiwen.com/i16258130/1834812824f07630.png)
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