项目：墨江黑粽
地点：云南，墨江
时间：2016
设计：杨治军
这是一个衍生性较强的农特产品品牌，该品牌主推的特色产品是一款具有浓烈地方气息的糯米加工食品，主料运用的是云南墨江盛产的特色黑米、紫米以及宣威的火腿,通过家传工艺特制而成的黑米粽子。这也是我们端午节常吃的粽子，只不过这款粽子常年都可以买到，也算是一种传统食品里的快消品。由于该品牌的发源地是浙江，应品牌主的需要，所有产品体系及品牌形象继续走传统的中国风调性，主要从设计和形式上做升级和突破，同时又需要以最低生产成本来制作。综合诸多因素之后，包装材料选用了成本不高的牛皮纸和瓦楞纸，再结合部分工艺进行制作，设计上以绿色粽叶为主题进行创作。同时，结合原创手绘将新的包装形象以另一种全新的面貌呈现出来。
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Project: Black zongzi of Mojiang river
Location: mojiang, yunnan province
Time: 2016
Design: Yang zhijun
This is a brand of agricultural specialty with strong derivatives. The main product of this brand is a kind of glutinous rice processed food with strong local flavor. The main material is black rice zongzi, which is specially made through the family handicraft with black rice, purple rice and xuanwei ham produced by yunnan mojiang.This is also the Dragon Boat Festival we often eat dumplings, but this zongzi can be bought throughout the year, is also a traditional food in the fast consumer goods.Because the birthplace of this brand is zhejiang, answer the need of brand advocate, all product system and brand image continue to follow traditional Chinese wind tonality, basically do upgrade and break through from design and form, need to be made with minimum production cost again at the same time.After a comprehensive consideration of many factors, the packaging materials choose the kraft paper and corrugated paper with low cost, and then combined with some processes to make, the design of green zongye as the theme for the creation.At the same time, combined with the original hand-painted new packaging image to a new look.
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