商务英语 Level 6 Unit 2 Part 2 Vocab

Vocabulary【Qualities of Good Ads】

Every advertisement should contain certain qualities.
Here are some qualities of good ads.

memorable
A memorable advertisement is easy to remember because it is special or unusual.
Even if an advertisement is strange, as long as customers can remember it, they're more likely to buy from the company.
Advertisers use music, design, and interesting stories to try to make their ads memorable.

memorable: 难忘的

persuasive
A persuasive advertisement gives strong and effective reasons for why a customer should buy a product or service.
For example, a make-up advertisement may try to persuade customers by saying using the make-up will give them more confidence.
Advertisers and companies invest heavily in market research in order to understand how to persuade their target market.

persuasive: 有说服力的

entertaining
An entertaining advertisement uses humor to make the audience laugh.
An example of an entertaining ad would be a talking dog discussing its favorite brand of dog food.
The more entertaining an ad is, the more likely it is to go viral, which helps to build awareness of a brand.

entertain: 使快乐
viral: 病毒的

inspiring
An inspiring ad uplifts and energizes its audience.
For example, a famous athlete or CEO may appear in an ad to deliver an inspiring message to the audience.
This inspiration can create the mindset that the audience will excel in a certain area after purchasing the product.

inspire: 鼓舞
uplift: 振奋，提升
energize: 使活跃
excel: 擅长
mindset: 观念

touching
A touching ad connects with audiences through feelings of happiness, hope, or sympathy.
For example, a father who doesn't have any money saves up for months to buy his daughter a doll she really wants for Christmas.
Watching the father do everything he can to make his daughter happy may be very touching.
Touching ads help a business to close a deal if they can capture consumers' minds and hearts.

touching: 动人的

Question

1. The under Armor ad was memorable because of the icon as well as the storytelling.
2. The AirBnB commercial persuaded customers that using its service will give them a better traveling experience.
3. Subaru released an entertaining ad of a dog driving a car.
4. A persuasive advertisement might say its product will increase the customer's confidence.
5. Nike has an inspiring ad of disabled athletes competing in the Olympics.
6. I just saw touching ad from Liulishuo that shows the app helping students learn English in poor areas of China.
7. An example of a touching ad might be a poor father buying a holiday gift for his child.