Next is the product and customer analysis.
Product.
Health and Freshness are the two uppermostfeatures of Meet Fresh’s products, which are all made of the latest rawmaterials and sold as freshly cooked.
Among all the 80 choices, we choose the
most popular one in sales, “taro meets strawberries”, a smoothies dessert . Using
the homophonic appeal method，its Chinese name芋见草莓is creative and interesting. Because in Chinese, the character“芋”, taro, homophones with the character “遇”，which means “meet”.
“Taro meets strawberries” is delicious. Composedby taro, strawberries, ice-cream and smoothies, it tastes sweet, soft, roundand icy. With good taste, lovely looking and a romantic name, “taro meets strawberry”is a wonderful dessert.
Customer.
We observed the customers and found thecustomer diversification was good.
We conducted the survey between 4:00 PM and 5:00 PM onJanuary 20, 2019.
First, gender balance. In around an hour, 49people in total repasted in Meet Fresh Vanke. Among these 49 people, there were23 men. Totally, the male-to-female ratio was 0.92, which is very close to one.But except couples, there were still 5 men in restaurant by themselves. So MeetFresh is also attractive to male.
Second, wide age span. The customers inMeet Fresh Vanke came from nearly all ages. The youngest one we found was a 3or 4 years old little girl and the oldest were 3 ladies in their 60s.
Finally. We gave a mark to each aspect basedon our experience and the comprehensive score was 7. It is close to the numberson two online ranking websites, Dianping and Meituan. In conclusion, Meet FreshVanke is great and worth your try.
哎呀把明天的PRE稿子发上来充数吧~~~
明天加油!
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