Online marketplaces have been busy preparing for the mid year online shopping event as they must work hard to woo affluent and sophisticated consumers.Initiated by e commerce platform JD.com to celebrate the anniversary of the company on the June 18th,the shopping spree,together with the single's day,has attracted many companies to jump on the bandwagon to get more customers.E-commerce platforms are developing new retail model which feature not only online and offline,but also one-stop and streamlined service.
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