TED演讲十个黄金法则

The TED Commandments（TED演讲十个黄金法则），为TED演讲者提供了建议和指南。

These 10 tips are the heart of a great TED Talk.

1. Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.

给自己一个高目标，要把这个演讲做成你最成功的一个演讲。你可以向观众展示某些未曾公开展示的东西或做出能够让观众留下深刻印象的事情。分享一个有可能改变世界的想法。

2. Show us the real you. Share your passions, your dreams ... and also your fears. Be vulnerable. Speak of failure as well as success.

展示一个最真实的你。分享你的激情、梦想，乃至恐惧。不要把自己当成是完美无缺的，你可以讲成功的故事，也可以讲失败的故事。

3. Make the complex plain. Don't try to dazzle intellectually. Don't speak in abstractions. Explain! Give examples. Tell stories. Be specific.

简单化。千万不要吹自己多么博学，不要用抽象的言辞来表达。你要解释为何会是这样。多讲点故事，讲得清楚一点。

4. Connect with people's emotions. Make us laugh! Make us cry!

要说得动人一点，使得观众听了会发出由衷的微笑或感动到禁不住要哭泣。

5. Don't flaunt your ego. Don't boast. It’s the surest way to switch everyone off.

不要自吹自擂。那样做的话，最容易吓跑观众。

6. No selling from the stage! Unless we have specifically asked you to, do not talk about your company or organization. And don't even think about pitching your products or services or asking for funding from stage.

台上不能推销！除非事先有通知，否则不可谈论你的公司或组织。更别指望在台上展示你的产品。

7. Feel free to comment on other speakers, to praise or to criticize. Controversy energizes! Enthusiastic endorsement is powerful!

要给其他演讲嘉宾一定的回应，可以赞可以弹。意见之对立才会擦出思维之火火嘛。激情的参与本身的力量就是这么强大的。

8. If possible, don't read your talk. Notes are fine. But if the choice is between reading or rambling, then read!

除非万不得已，否则不要照着讲稿阅读。当然可以看自己写的小纸片。但假如不看讲稿你会表述得含糊不清的话，那还是看着稿子讲吧。

9. You must end your talk on time. Doing otherwise is to steal time from the people that follow you. We won’t allow it.

必须在规定的时间内说完。因为超时就意味着剥夺了其他人的时间。这是不允许的。

10. Rehearse your talk in front of a trusted friend ... for timing, for clarity, for impact.

为了保证演讲准时、清晰、高质量，我们希望你提前跟朋友一起做试讲。