Quickserve1
Quickserve is a home repair company.
It provides quick, reliable repair services to homes.
Quickserve handles(处理) plumbing(管路系统) and electrical issues (问题)24 hours a day.
It also cleans the roofs, fixes internet connections and
replaces broken windows.
For a small fee, customers subscribe(定期订购) to the service.
Its main customers are the elderly, which means older people.
Whenever customers have problems, they can call for help.
There is also a small service charge (收费)for each service call.
The company was established(创立) 5 years ago and is growing rapidly.
It started in one city but it’s now in five cites.
The company plans to expand to 10 cities within the next 24 months.
In each city, there is small central office in a low rent area of the city.
The central office handles the businesses, advertising(广告),
payroll (工资支出)and billing(开账单).
It also takes calls from customer either online or by telephone.
It takes calls 24 hours a day, 7 days a week.
60% of the company’s employees work from their homes.
When a customer calls into the central office, a service employee is contacted.
The service employee then contacts customer and sets up an
appointment.
These service employees are highly trained and provide
excellent services.
In emergencies(突发事件), such as a serious plumbing problem,
service can be provided within an hour.
One reason for this is that the service employees live in
different parts of the city.
They are not central located so it’s quicker and easier
for they to travel to a customer’s home.
Quickserve2
Quick serve has an excellent reputation(名声、名誉).
Its prices are reasonable and it services are quick and efficient(效率高的).
The company’s service employees are clean, polite and efficient.
In this type of business, person to person contact(联系、联络) is the
key to success.
With each satisfied customer, more customers subscribe.
Satisfied customers recommend(推荐) quick serve to their friends.
This kind of word-of-mouth advertising is very cost effective(有效的).
Cost effect means that the results are good without paying a high price.
In other words, quality service provides its own rewards
to the company.
The company takes great pride in being honest with the
customers.(公司以诚实待客为荣)
There are no hidden(隐藏的) charges(收费) for their services.
As a result, the number of customers in each city is growing rapidly.
With the aging population(老龄化), there are more elderly people
who need home repair services.
These people need to have confidence(信心) in the service provider(供应者).
They don’t want to cheated(欺骗).
These people don’t mind paying a reasonable fee for high
quality service.
High quality services should be rewarded.
The company provides (提供)a range of service plans, each with a
different subscription price.
The least(最小的) expensive service plan is called the basic plan.
This plan provides non-emergency(非紧急) service with a very low
service charge.
The most expensive service’s plan is their VIP plan.
The VIP plan provides emergency services 24 hours a day
with no additional service charge.
It also provides rebates(折扣) to customers who don’t call for
any service during the year.
In addition(另外), quick serve gives bonus points(奖励积分) to customers
for each year they subscribe.
These bonuses can be used to buy new appliances such as
stoves and refrigerators.
If the business continues to grow, the owners may decide
to take the company public.
This means that the public can buy shares of the company.
It will then change from privately-owned company to a
public company.
The owners believe that their business is successful and
can expand around world.
They also believe that taking their company public can
make them rich.
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