Pinterest isn't just for lifestyle bloggers and home chefs. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness. Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they've discovered a new brand or product from content on the network.
1. Group Boards，刚开始pin图，展示量不会太高，这时可以申请加入group board，加入已经拥有上万粉丝的群相册，你的图片内容可以立刻向上万用户展示。如何申请加入group board? 可以利用pingroupie这个网站，此网站收录了很多group, 并且可以按照主题进行选择。https://pingroupie.com/
2. Some interests fare better than others. If your business offers
products for the home (e.g. furniture, organic cleaners, kitchen gadgets)
art or DIY art (e.g. stained glass, garden sculptures, quilting kits)
home improvement services (e.g. landscaping, interior design, granite installation)
personal or professional services (e.g. accounting, consulting, fitness coaching)
“how to” instructions or “hacks”—either as a YouTube video or blog post
3. Some thoughts about the Almighty Facebook:
Every marketer loves Facebook, but I have quite a few reasons for not paying it any attention these days…
Reach is incredibly low. Like 10%-20% of people will see your organic posts (and this will continue to drop).
It’s cluttered. Your posts will be competing with videos and funny memes. Good luck getting me to click on your post when I’m deciding between a pug video and a Buzzfeed article.
Building it organically is incredibly SLOW.
Because of the above, getting traffic and visitors takes serious ad dollars.
Even when you spend money on ads, people stop responding to them over time. This means a never-ending cycle of creating new ads and spending ad dollars. This means more time spent on being an ad expert and less time on being a creator.
The demographic is all over the place, but it’s also quite popular amongst low-income earners.
It’s kind of lame, to be honest.
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