INTRODUCTION

词汇:cringe, fluke

词组: generates millions of dollars a year in profits

bare secrets

withstand(stand up to-~ high temperatures,~hunger) competition

hefty advertising budget

内容: Internet companies are known for hiring compulsively, spending

wildly, and failing spectacularly.

CHAPTER ONE

内容：Tools that used to be out of reach are now easily accessible.

We know because our company fails the real-world test in all kinds of ways.

Learning from mistakes is overrated【晨读精读】

词组：slim chances

内容：failure builds character.

Success is the experience that actually counts.

Evolution doesn’t linger on past failures, it’s always building upon what worked. So should you.

Planning is guessing

词汇：wing it=improvise

词组：a blinder of a game（尤指体育运动中的）出色之举，精彩表现

Why grow?

词组：branch out 扩大范围；拓展领域

ramp up sth. :to make sth increase in amount

内容：Grow slow and see what feels right—premature hiring is the death of many companies.

And avoid huge growth spurts too—they can cause you to skip right over your appropriate size.

Small is not just a stepping-stone. Small is a great destination in itself.

Big businesses dream about being more agile and flexible.

Workaholism【晨读精读】

词组: all-nighter通宵学习 It’s considered a badge of honor to kill yourself over a project.

内容：Our culture celebrates the idea of the workaholic.

Workaholics wind up creating more problems than they solve. First off, working like that just isn’t sustainable over time. When the burnout crash comes—and it will—it’ll hit that much harder.

Workaholics miss the point, too. They try to fix problems by throwing sheer hours at them. They try to make up for intellectual laziness with brute force. This results in inelegant solutions.

They even create crises. They don’t look for ways to be more efficient because they actually like working overtime. They enjoy feeling like heroes. They create problems (often unwittingly) just so they can get off on working more.

Workaholics make the people who don’t stay late feel inadequate for “merely” working reasonable hours. That leads to guilt and poor morale all around. Plus, it leads to an ass-in-seat mentality—people stay late out of obligation, even if they aren’t really being productive.

If all you do is work, you’re unlikely to have sound judgments. Your values and decision making wind up skewed. You stop being able to decide what’s worth extra effort and what’s not. And you wind up just plain tired. No one makes sharp decisions when tired.

In the end, workaholics don’t actually accomplish more than nonworkaholics. They may claim to be perfectionists, but that just means they’re wasting time fixating on inconsequential details instead of moving on to the next task.

Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.

Enough with “entrepreneurs”

内容：So let’s replace the fancy-sounding word with something a bit more down-to-earth. 

Make a dent in the universe