In the previous section, we said that the business plan contains all the aspects. In this section, let’s talk about what kind of framework should be arranged according to this contents?
The first thing to be clear is that our business plan is to let investors know what kind of project you have done in a short time. This requires our PPT to be short and succinct, with not too many pages and the necessary information to be included.
In fact, the business plan is to explain in three aspects - things, people, money
Among them, the AB part (project positioning, ask question, the solution, market analysis, Startup strategy, competition) is a “thing”, C (core team, implementation status, plan goal) belongs to “person”, d (business model, equity Structure, expenditure planning) belongs to "money." Let us explain separately.
1.Project Positioning
Introduce what you have done in a concise and succinct way. Project positioning is usually on the front page of the business plan. For example, Huang Taiji “creates a Chinese fashion fast food chain brand with pancake fruit as the core”.
2.Ask Question
Asking questions can also be a pain point in the book market. What are the needs of the existing market that are not being met? For example, the last one kilometer of traffic pain points.
3.The Solution
The solution is to introduce our products or services, and how to solve market pain points through methods and methods. The solution you are sure to provide is credible and can really solve the pain points.
4.Market Analysis
Market analysis should prove that there is such a demand in the market, and how much the market capacity of this demand is.
5.Startup Strategy
Startup the strategy is to start the project from scratch, how to start? That is how we say from 0 to 1.
6.Competitive Advantage
The competitive advantage is to ask us to analyze the competitors in the industry. Where is the core competitiveness of the project? There are things that others can't do, such as patents, technology, etc.
7.The Core Team
The point of the core team is to show why our team is capable of doing this and has unique experiences and advantages. In addition, there is a current division of labor and it is effective to explain that your team's configuration is suitable for doing this.
8.The Status Quo
The status quo of execution is the things that you do at the right time. You need to explain what you have done, and you need to explain the promotion plan and milestones of the entire project.
9.Plan Goals
The goal in the future is not to assume a lot of unrealistic things, but to simulate what might happen in the future, so that there are better countermeasures when things happen in the future.
10.Business Model
The business model is how to make money, at what point in time can breakeven.
11.Ownership Structure
The shareholding structure is a question of how to divide the money. The shareholding structure of the founders and the core team determines the basis for future long-term development.
12.Financing Plan
The financing plan is how much I need to do this.
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