近日，分布式数据平台Wibson上线了Alpha内测版app，用户可通过该应用选择将个人数据销售给感兴趣的研究项目，既能获得经济激励，又能确保个人私有信息不泄露，实现用户对个人数据的控制。据悉，Wibson内测版应用已与加州大学伯克利分校的多个研究项目达成合作，且绑定个人社交账号即可获得奖励。
8月18日，玖四社区对Wibson合伙人Adrian Ertorteguy进行了一次线上访谈。以下是此次线上访谈的主要内容。
币圈老黄页:Many centralization markets have overcome trust problems by establishing a reputation system. But for a decentralized system, there is no centralized authority that can guarantee or enforce these rules. How did you solve this problem?许多中心化市场通过建立声誉系统克服了信任问题。但是对于一个去中心化的系统来说，没有一个中心的权威来保证或执行这些规则。Wisbon是怎么解决这个问题的?
Adrian: We have design incentives on the market place for both parties to act according to what they declare they will do. There is no need to trust on a centralize authority because on one side you own the data you want to sell and on the other the buyer clearly stablish the purpose of the need of that data they want to buy. Doing it on a decentralized way helps to prevent the single point of failure like when Equifax was hacked.我们在Wisbon市场上设计能够让双方都能按照自己的承诺行事的激励机制，因此我们的市场不需要中心化的的权威机构。因为一方面你拥有你想要出售的数据，另一方面买家显然确定了他们想要购买数据以及目的。以去中心的方式进行操作有助于防止单点故障，比如Equifax被黑客攻击等情况。
链鱼: What is a Decentralized, Privacy-Preserving Data Marketplace, and Why is it Important for You?请问什么是去中心，保护隐私的数据市场，为什么你认为这样的数据市场很重要?
Adiran:We believe that a market place for data is needed because we think that data is an active asset that people generates and has value, we want to enable a place where people can profit from it. Why Privacy? Because for the nature of the active asset, data is considered a personal asset and there is a need for a private transaction. Why decentralized? Is because we don’t want to build a new monster like google, we don’t want to storage people’s data, we don’t want that power. We want that everybody has the control of their own data and sell it or not to whom they want, a decentralized way is the only way we think we can achieve this.我们相信数据市场是必要的，是因为我们认为数据是人们产生的、拥有价值的活跃资产，我们想让人们能够从中获利。至于保护隐私的原因，是由于数据被认为是个人资产，需要进行私人交易。为什么去中心化?因为我们不想建立一个新的怪物像谷歌，我们不想存储人们的数据，我们不想要那种力量。我们希望每个人都能控制自己的数据，并把数据卖给他们想要的人或者不卖给他们。
蓝海财经: Hello, after studying the project, I have a question. Everyone's data are very valuable and very large. The project is a data platform, so what technology is used to achieve such a large amount of data can be safely and effectively saved and used?你好，在研究完这个项目后，我有一个问题。每个人的数据都很有价值，也很大。这个项目是一个数据平台，那么用什么技术来实现这么多的数据可以安全有效的保存和使用呢?
Adrian: This is a platform in which people will be able to sell and monetize their data you can think of it as an EBay. Every person using Wibson has their data encrypted on their device and when a seller agrees on a transaction the data is transmitted directly to the Data Buyer, in this process Wibson never sees or storages any data. There is no Centralized data storage.Data is not stored in the blockchain either. The transfer is peer to peer between the seller and the buyer using a channel that both agree on. It can be https, ftp or even a public server.在这个平台上，人们可以出售及货币化他们的数据，你可以把它想象成EBay。每个使用Wibson的人都在他们的设备上对他们的数据进行加密，当卖家同意交易时，数据被直接传输给数据买家，在这个过程中Wibson将永远不会看到或存储任何数据，没有集中的数据存储，数据也不会存储在区块链中。转让是买卖双方通过双方都同意的渠道进行对等转移，它可以是https、ftp，甚至是公共服务器。
币知财经：Hello, after studying the project, I am very interested in personal information data.How can projects enable everyone to understand and contribute their data? And profit from it?您好，经过对这个项目的学习，我对个人信息数据非常感兴趣。你们将如何使每个人都能理解并贡献他们的数据并从中获利呢?
Adrian： With Wibson we give people a way to connect certain data assets (data connectors) When people connect this data assets like your GPS geolocation is visible on the platform that you have those assets connected but there is no storage of what those assets are. Once you have connect the data assets of your choosing you will be able to generate a profit from data buyers interested in that data.Wibson我们给人们一种连接某些数据资产(数据连接器)，Wibson 平台可以选择让你分享自己的数据如GPS定位，平台会显示你有此类数据但是不会去储存这些数据。一旦你连接了你选择的数据资产，你就能够从对该数据感兴趣的数据买家那里获得利润。
币圈不正常人类吐槽中心 ：Hello, after studying the project, I have a question.Now our data is really very important and valuable, but how do we do data security?Can skills control personal information without disclosing information?你好，在研究完这个项目后，我有一个问题。现在我们的数据非常重要和有价值，但是我们如何实现数据安全呢?技术是否能在不泄露信息的情况下控制个人信息吗?
Adrian：The data is encrypted on your device. When any data is bought by a Dara Buyer it goes directly from your device to the buyer (pier to pier communication) they go encrypted using an asymmetric encryption method with new keys generated for each transaction.数据会在你的设备上加密，当数据买家购买数据时，它会直接从你的设备发送到买家（P2P），这个过程使用非对称加密方法加密，每次交易都会生成新的密钥。
区块链领域 ：When did this idea of DPDM occurred to you？ is there some interesting stories behind it? what inspired you and encouraged you to build this product?你是什么时候有这样的想法的?是什么激励你开发这个产品的?背后有没有什么有趣的故事?
Adrian: This Idea occurred to us on 2010, this idea was born as a way to democratize the access of everyone’s data, as a way to keep individual data in a decentralized way. We didn’t want more monopolization of data. The data you generate should belong to you and you should have the control of how that data is being used, for how long and for what purpose and more importantly participate in the benefit it generates. Also you have control over the privacy of your information and remain anonymous if is what you want. Last year we thought it was the right time to implement this idea, we saw that the conditions for this decentralized market place for data was right. Things like new laws in Europe like GDPR, the Cambridge analytics and Facebook scandals and the grow and maturity of blockchain technology that allow us to build this project on it in a decentralized way with no authority to profit from it where all subjects that it was the right time to act on our vision.我们在2010年想到了这个想法，我们想让每个人的数据访问民主化，以一种去中心的方式保存个人数据，避免更多的数据被垄断。你的数据应该属于你自己，你应该能够控制这些数据的使用方式、使用时间和用途，更重要的是，你应该能够参与到这些数据带来的好处中。此外，你可以控制自身信息的隐私，是否匿名等。去年，我们认为是实现这一想法的正确时机了，当时有了创建去中心化数据市场的条件。GDPR等欧洲的一系列新法律，剑桥分析和Facebook等丑闻，以及区块链技术的发展成熟，让我们想以去中心、无盈利的方式解决这个问题。
币上财经: What substantial benefits can the wibson system actually bring to us and improve our life ?Wibson系统到底能给我们带来什么实质性的好处，又将如何改善我们的生活?
Adrian:The benefit is clear, gain control of your data and participate in the rewards or monetization’s it generates. We believe that everyone that is producing data should monetize it. Companies that use your data without giving any value to you are wrong, we as a consensus mechanism shouldn’t allow this kind of behaviors. If someone wants your data for research or advertisement purposes they can rent it from you and we are here to facilitate that process.其中的好处很明显，每个人都可以控制自己的数据，并参与它带来的回报或盈利。我们相信每个生产数据的人都应该将其货币化。公司使用你的数据而不给你任何价值是错误的，我们作为一个共识机制不应该允许这种行为。如果有人为了研究或广告的目的想要你的数据，他们可以从你那里租来，我们在这里为这个过程提供便利。
黑猫读币: can you explain for us in a easy way, how the wibson system works as a Decentralized, Privacy-Preserving Data Marketplace? we are really eager to know more about wibson but have some difficulties to fully ucomprehend wibson's white book？您能简单地为我们解释一下wibson系统是如何作为一个去中心的、保护隐私的数据市场运行的吗?因为我们想知道更多关于wibson的信息，但是要完全理解wibson的白皮书还有一些困难。
Adirian: Wibson is based in a really simple incentive system that makes very expensive an economically not viable to misbehave. All the mechanism are enforced by smart contracts that run on Ethereum.There are three players in the system: buyers, sellers and notaries.The sellers are empowered by Wibson platform to profit for the benefits their data generates.The buyers are entities and companies that legitimate data from users for different purpuses such as research and advertisments.The notaries are optional. They are entities and companies with high reputation that act in case of conflict upen request of seller or buyers.The Wibcoin is used by the data buyers to buy data from sellers and pay notaries if they request them.Data is never stored in the blockchain, only transactions this way they can be audited and used as a reference for buyers to determine the prices of the data they will buy according to the needs of market.Wibson是建立在一个非常简单的激励系统上的，所有的机制都是通过在以太坊运行的智能合约来实现的。系统中有三个角色:买家、卖家和公证人。Wibson平台授权卖家从数据产生的收益中获利。买家可能是实体或者公司，他们从用户那里获得合法数据，用于研究和广告等不同用途。公证员是可选的，它们是信誉良好的实体和公司，在卖方或买方的要求发生冲突时采取行动。Wibcoin是数据买家用来从卖家那里购买数据的，并在有公证人需求的情况下进行付款。只有这样的交易才会被审计并作为买家购买数据的价格参考，数据永远不会存储在区块链中。
区块链智慧谷 :Looking closely at the Wibson project data, which mentions the value of personal data, what methods are used to estimate the market value of individual information in each category, and how are the missing parts of that information affecting the market value?仔细观察Wibson项目数据，其中提到了个人数据的价值，使用什么方法来估计每个类别中个人信息的市场价值，以及这些信息中缺失的部分如何影响市场价值?
Adrian:One of the ways the price is going to be determined is by the transactions stored on the blockchain. Other ways will be led by the market needs and supply and demand.You can also read more about this in our medium post:https://medium.com/wibson/how-much-is-your-data-worth-at-least-240-per-year-likely-much-more-984e250c2ffa (I think you guys have the translation of this post).价格的确定方法之一是由存储在区块链上的事务决定。其他方式将由市场需求和供求主导。你也可以在我们的medium帖子里读到更多关于这个的信息:https://medium.com/wibson/how-much-is your-data-worth at- 240 per year likely-much- 984e250c2ffa.
牛金财经: We know that big data is closely related to our lives, it brings us the benefits of accuracy and convenience, but at present almost all platforms on the market are not public data, many people do not know the situation, self-information data is leaked, it can be said that the current people do not trust the data platform. So what advantage does Wibson have for users to choose and trust when trust is overdrawn?我们知道,大数据与我们的生活密切相关,它带给我们的好处的准确性和方便,但目前市场上几乎所有的平台不是公共数据,很多人都不知道的情况下遭遇了个人数据的泄露,可以说,当前人们不相信数据平台。那么当信任被透支时，Wibson为用户提供了哪些选择和信任的优势呢?
Adrian:First we want to say again that Wibson is not a platform were people storage their data, is a platform that allows individuals to connect with buyers (seller with buyers) The Data Owners always have their data storage and encrypted in their device. When a Data owner accepts an offer from a data buyer then the data is moved form the owners device to the data buyer, for a stablished period of time. You own your data and you will have control over it.首先，我们想再说一遍Wibson不是一个人们存储数据的平台，而是一个允许个人与买家(卖家和买家)联系的平台，数据所有者总是有他们的数据存储并在他们的设备中加密。当数据所有者接受数据购买者的报价时，数据就会从所有者设备转移到数据购买者，并持续一段时间。你拥有你的数据，你就能控制它。
雷电财经: Hello, I looked at Wibson's data carefully and found that the most important thing you mentioned in your project is to enable users to benefit from more transparent, trusting, and self-selective transactions, thereby avoiding data abuse and being used by others. How does Wibson implement this set of core questions?您好，我仔细查看了Wibson的数据，发现您在您的项目中提到的关键点是让用户能够从更加透明、信任和自我选择的事务中获益，从而避免数据滥用和被他人使用。Wibson如何实现这组核心问题?
Adrian:The buyer in the buyers app has to stablish what type of data they want, for what they will use it and for how long they will use them. It will generate very concrete and transparent terms and conditions stablishing what the data buyer will pay for the data they are looking for, then the Data Owner or Data seller has complete control over if it wants to accept or not the transaction/offer, Then The buyer will send notifications of offers to the data sellers that have that type of data connected through their data connectors.购买者应用中的购买者必须确定他们想要哪种类型的数据，他们将使用的数据种类以及使用时间，它将产生非常具体和透明的条款和条件，各国的数据买家将支付他们正在寻找的数据,那么数据所有者或卖方已经完全控制它是否想接受事务/报价,那么买方将发送通知卖家提供数据,通过数据类型的数据连接连接器。
BIU财经:I hate the experience of selling data, constantly harassing strangers, constantly inexplicably advertising text messages, spam Pieces. How does Wibson make effective changes from the source of the data?我讨厌不断被陌生人骚扰以及垃圾信息轰炸。Wibson如何从数据源做出有效的更改?
Adrian:We all hate that process. In Wibson we are trying to make data brokers buy the data directly from you. You will sell your data to a company of your choosing. Per example if Nike is interested in buying your GPS location data because you are a runner and they will like to know which shoe is better to sale you can choose to sell your data to them and receive only the offers you are interested in. If you don’t want to sell your data to a specific company you are in control to not accepts their offer.大家都不喜欢这个过程。在Wibson，我们试图让数据经纪人直接从你那里购买数据。你将把你的数据卖给你选择的公司。举例来说，如果耐克有兴趣购买你的GPS定位数据，因为你是一个跑步者，他们会想知道哪只鞋卖得更好，你可以选择把你的数据卖给他们，只收到你感兴趣的报价。如果你不想把你的数据卖给某家公司，你就能不接受他们的提议。
币市晨读： We know that Facebook, Google, has taken the leading position in the advertising business. If these advertising revenues are distributed to individuals, each person will receive $240 per year. How can Wibson benefit from the blockchain technology to enable the public to benefit from advertising?我们知道Facebook，谷歌，已经在广告业务中占据领先地位。如果这些广告收入分配给个人，每人每年将获得240美元。Wibson如何从区块链技术中获益，使公众从广告中获益?
Adrian: wibson will use the blockchain to keep track of all transactions and as a way to audit this transactions as needed. By keeping the transaction on the blockchian we will know the trends and prices that your data is worth. Also for a way to users to keep control of their data and how much monetization it belongs to them. The mission here is to enable users to receive what it belongs to them and for companies to buy validated data with the permission of the user.wibson将使用区块链来跟踪所有事务，并作为一种根据需要审计这些事务的方法。数据通过在区块链上进行交易，我们将了解趋势和你的数据的价值。还有一种方法，让用户能够控制自己的数据以及他们数据的货币化程度，让用户能够管理属于他们的数据，以及让公司在用户许可的情况下购买经过验证的数据。
更多关于Wibson的信息↓↓↓
官网：https://wibson.org/zh/
推特：https://twitter.com/WibsonOrg
电报：https://t.me/wibsoncommunity
Alpha内测版app：https://wibson.org/mywibson/
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