Guideline 4.0 - Design

Guideline 4.0 - Design

We noticed an issue in your app that contributes to a lower quality user experience than Apple users expect:

• Your app did not include iOS features. App Store apps should use native iOS buttons and include iOS features other than just web views, push notifications, or sharing.

Next Steps

To resolve this issue, please revise your app to address all instances of this type of issue.

Resources

For information on improving and enhancing your app:

• Watch the video The Ingredients of Great Apps to understand the basics of great apps.
• Watch the video iPhone and iPad User Interface Design for practical design tips.
• Watch iOS Development Videos to learn about programming and design tips.
• Review the iOS Human Interface Guidelines and ensure that your app's interface and design adhere to these guidelines.

被拒理由：

就是觉得你发的App太简单了，根本没有什么东西，让你添加一些功能在重新上传

问题在于苹果认为开发者上传的App功能不够，或者没有自己的核心功能

解决思路：

添加一些常用功能，例如推送，网络请求等一些简单的东西就好了

Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable

Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable

We noticed you have created an interface for the display of third-party apps, extensions, or plug-ins in a manner similar to the App Store or as a general-interest collection.

Next Steps

To resolve this issue, please evaluate your app and incorporate features that functionally and visually differentiate your app from the App Store.

Please see attached screenshots for details.

被拒理由：

我们注意到您已经创建了一个用于显示第三方应用程序、扩展或插件的接口，其方式类似于App Store或通用集合。

解决思路：

1. 将含有“商店”，“下载”，“ store”，“download”等字样改为进行调整
2. 上架时隐藏该功能，上架成功时开启

Guideline 2.1 - Performance - App Completeness

Guideline 2.1 - Performance - App Completeness

Your app or its metadata does not appear to include final content. Specifically, your app includes placeholder content.

Next Steps

To resolve this issue, please review your app and metadata to ensure that all of its content is final.

Please see attached screenshots for details.

被拒理由：

提交至 App Review 的申请 (包括可供预订的 App) 应为该 App 的最终版本，并应包含所有必要的元数据和有效网址。所有占位符文本、空白网站和其他临时内容应在提交前移除，提交的应用包含了空白网站和其他临时内容

解决思路：

1. 解决应用出现崩溃、加载失败等非常明显的Bug、应用不支持 IPv6网络下使用、测试账号、含有控制跳转菠菜,彩票等恶意推广隐藏开关等问题。
2. 页面出现空白页
3. 小弟我这次就是应为我们的网页不支持外网访问，打开是空白页面

最全详解 | 2018年苹果审核指南最新更新条款①

最全详解 | 2018年苹果审核指南最新更新条款②