作业1:
1.通过前面提及的“跨境电商紧缺人才需求目录”,寻找自己感兴趣的岗位,并写出从目前开始到能达到岗位要求需要努力的内容。
岗位:平面设计
要求:①能熟练的应用Photoshop、illustator等相关软件
②学习店铺美工设计和平面设计
③多关注色彩的搭配,对色彩要敏锐
④增强自己的沟通能力,拓展自己的社交
⑤锻炼身体,有一个好的身体素质迎接工作挑战
2.举例说明做得特别好的社交电商app或卖家。
社交app:淘宝
淘宝是由电商起家,现又逐渐涉及社交。淘宝拥有大量的客户,交易量也十分大。
3.阅读一篇以上Cross-border e-Commerce 相关英文文章,按最新要求列出相关内容
文章链接:http://www.crossborder-ecommerce.com/international-expansion/
主旨:In 2012, Cross-border eCommerce sales reached $300 billion-, while global online trade is expected to soar to $1.4 trillion by 2015, presenting multi-channel retailers with limitless business opportunities for international expansion. In China and the US alone, half a billion online shoppers surf the web each day for the best deals. Global acquirers can help retailers with innovative solutions to overcome challenges posed by serving a diverse audience with varying consumer expectations, in multiple languages, solutions which can make cross-border ecommerce domestic and truly profitable.
关键词:expansion 膨胀
innovative 创新
domestic国内的
cross-border跨境
stakeholders利益相关者
作业2:
1.写出基于流量,转化率,客单价和ARPU值等的网店或app收入计算公式,据此给出提高收入的方法。
计算公式:收入=流量×转化率×客单价
方法:提高客单价,提高转化率
2.阅读一篇以上ARPU 相关英文文章,按最新要求列出相关内容
文章链接:https://en.m.wikipedia.org/wiki/ARPU
文章主旨:Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.
关键词:subscribers用户
regulatory管理的
operators运营商
commodity商品
regulatory管理的
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