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W9L9-商业基础-跨境和社交、W9L10-商业基础-常见电商经

W9L9-商业基础-跨境和社交、W9L10-商业基础-常见电商经

作者: 77fa922a0021 | 来源:发表于2017-11-12 14:13 被阅读0次

    作业1:

    1.通过前面提及的“跨境电商紧缺人才需求目录”,寻找自己感兴趣的岗位,并写出从目前开始到能达到岗位要求需要努力的内容。

    岗位:平面设计

    要求:①能熟练的应用Photoshop、illustator等相关软件

    ②学习店铺美工设计和平面设计

    ③多关注色彩的搭配,对色彩要敏锐

    ④增强自己的沟通能力,拓展自己的社交

    ⑤锻炼身体,有一个好的身体素质迎接工作挑战

    2.举例说明做得特别好的社交电商app或卖家。

    社交app:淘宝

    淘宝是由电商起家,现又逐渐涉及社交。淘宝拥有大量的客户,交易量也十分大。

    3.阅读一篇以上Cross-border e-Commerce 相关英文文章,按最新要求列出相关内容

    文章链接:http://www.crossborder-ecommerce.com/international-expansion/

    主旨:In 2012, Cross-border eCommerce sales reached $300 billion-, while global online trade is expected to soar to $1.4 trillion by 2015, presenting multi-channel retailers with limitless business opportunities for international expansion. In China and the US alone, half a billion online shoppers surf the web each day for the best deals. Global acquirers can help retailers with innovative solutions to overcome challenges posed by serving a diverse audience with varying consumer expectations, in multiple languages, solutions which can make cross-border ecommerce domestic and truly profitable.

    关键词:expansion 膨胀

    innovative 创新

    domestic国内的

    cross-border跨境

    stakeholders利益相关者

    作业2:

    1.写出基于流量,转化率,客单价和ARPU值等的网店或app收入计算公式,据此给出提高收入的方法。

    计算公式:收入=流量×转化率×客单价

    方法:提高客单价,提高转化率


    2.阅读一篇以上ARPU 相关英文文章,按最新要求列出相关内容

    文章链接:https://en.m.wikipedia.org/wiki/ARPU

    文章主旨:Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.

    关键词:subscribers用户

    regulatory管理的

    operators运营商

    commodity商品

    regulatory管理的

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