Grammer

In other words, when we communicate from the outside in,

people can understand vast amounts of complicated information like features and benefits and facts and figures.

When we communicate from the inside out, we are talking directly to the part of the brain that controls behavior.

 and whatAnd then we allow people to rationalize it with the tangible(有形的 可处置的 可感知的) things we say and do.

This is where we got decisions come from.

Speaking

1. The goal is to do business with people who believe what you believe in.

2.People's behavior is driven by their beliefs, and they believe in Apple's core values.

3.People buy why you do it and what you do simply proves what you believe.

4. They didn't do it because the technology was so great, they did it for themselves.

5.People who believed what Dr King believed took his cause, and they make it their own.