1. Content marketing in general
2. Content marketing process
3. Content Formats in different customer journey stage
4. Hub, Hero & Hygiene Content
5. Content Audit

What is content marketing?

Content Process

Content Formats

Content for different Customer Journey Stage

Hub, Hero & Hygiene Content

Hero content typically centers around big, tent-pole events. 
Hub content is content you plan to publish on a regular basis. 
Hygiene content is content that tries to address a question your potential customers may have. Often, this content is based on the searches that are carried out by your audience. This type of content is primarily designed to attract new visitors, especially through the use of search engines.

Content Audit

To make sure you have content for every stage of your customer journey do a content audit. A content audit is where you take stock of all the content you already have and you make an inventory of it. This will help you easily identify any gaps in your content.