即使身处于这个“双创”口号遍地开花的时代,我们依然时刻感受到创新离我们的距离。提到创新者我们想到的是乔布斯、马云、Elon Musk,仿佛是另一个世界的人,完美主义、工作狂、激进、passionate。但Ted演讲者Adam用个人经历告诉我们,这样的“定义”很可能会让我们错失投资的良机(Warby Parker).
Adam用个人经历、名人案例、问卷分析、大数据分析(作曲家)等等告诉我们 Original thinkers:
1. are late to the party
2. feel doubt and fear
3. have lots of bad ideas
进而呼吁:
- know that quick to start but slow to finish can boost creativity
- motivate yourself by doubting your ideas (and defaults, such as default browsers)
- embrace the fear of failing to try (instead of failing after trial)
- need a lot of bad ideas in order to get a few good ones (nobody judges you by your bad ideas if you come up with good ones, think of Thomas Edison and his creepy doils)
抛开结论本身的意外性之外,通篇还靠嘲讽、自嘲、夸张、意外、文字游戏等构建密集笑点,比如自己错失投资良机于是妻子接管家庭投资大事等等,让演讲本身增加许多趣味性。
另外Warby Parker也一直贯穿始终,时不时call back一下,让故事代替逻辑串联起框架。
最后就是这句埋在段落中的金句,'To be originals you don't have to be first, you just have to be different and better.' 也许我们对创新者的确该改观了。珍惜身边(和自己)的拖延症、杠精和神经病,也许正是这些人将改变世界。
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