2018新年发文
We just announced our quarterly results and community update. Our focus in 2018 is making sure Facebook isn't just fun, but also good for people's well-being and for society. We're doing this by encouraging meaningful connections between people rather than passive consumption of content. Already last quarter, we made changes to show fewer viral videos to make sure people's time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term.
我们刚刚宣布了季度业绩与社区更新。2018年我们聚焦在确保fb不仅仅是有趣，更重要的是使用户和世界更好。我们通过鼓励用户之间有意义的联系，而不是被动的消费内容。上个季度，我们做出了一些调整，为用户节省更多的时间，减少了营销视频。这个改变，将使fb每天使用时间减少5000万小时。此举是为了专注于有意义的社交，我们的业务将会更加长远。
Update: you can read my full community update below.
更新：以下阅读全文
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2017 was a strong year for Facebook in many ways. Our community continues to grow with more than 2.1 billion people now using Facebook every month and 1.4 billion people using it daily. Our business grew 47% year-over-year to $40 billion.
2017年，对fb来说是强劲的一年。我们的社区月活用户增长超过了21亿，日活用户超过14亿。我们的业务同比增长47%，超过了400亿美元。
I'm proud of the progress our team has made and the ways Facebook is helping people around the world: giving people a voice who didn't have one before, strengthening relationships by helping family and friends stay connected wherever they are, and enabling more than 70 million small businesses to grow and create more jobs.
我为团队目前的进步以及帮助世界范围用户的方式感到骄傲，给人发声的渠道，通过帮助家人和朋友在任何地方联系来加强彼此联系，使7000万小企业成长，创造更多岗位。
But 2017 was also a hard year. The world feels anxious and divided -- and that played out on Facebook. We've seen abuse on our platform, including interference from nation states, the spread of news that is false, sensational and polarizing, and debate about the utility of social media. We have a responsibility to fully understand how our services are used, and to do everything we can to amplify the good and prevent harm. This is my personal challenge for 2018.
但2017同样也是艰难的一年。在fb上同样看到，世界的焦虑和分裂。我们已经看到平台上的滥用行为，包括民族国家的干涉，虚假新闻的传播，耸人听闻以及社交媒体的争论。我们有责任去充分理解它如何更好的使用，尽可能扩大善意，停止伤害。这是我2018年的个人挑战。
One of the most important things we do is making sure our services aren't just fun to use, but also good for people's well-being and for society overall.
我们要做的最重要的事情是确保我们的服务不仅仅是有趣，同样要让个人和社会更美好。
So far this year we've already announced a couple of important updates:
今年到目前为止我们已经宣布了一些重要的升级更新：
The first is prioritizing meaningful social interactions over passive consumption of content. Research shows that strengthening our relationships improves our well-being. When we use social media to connect with people, that correlates with long term measures of well-being you'd expect, like happiness and health. But passively watching videos or reading articles may not have those same effects.
首先是有意义的社交活动要优于被动消费的内容，研究表明加强社交关系，有助于提升幸福感。当我们使用社交软件于别人互动，将会有助于长期的幸福感营造和健康。但是被动的观看视频和阅读文章却没有这样的效果。
You can think about it this way. When you see a photo from a friend in News Feed, that's not just content that makes you smile or laugh, it's also an opportunity to connect with that friend, to reach out to them and remind them you care about each other. That connection is deeply important to us as people. But when you see a video or news article --
你可以这样想。当你在订阅新闻中看到好友的照片时，这不仅仅是让你笑笑的内容，这也是一个与朋友联系的机会，去联系他们，互相关注。这种联系对我们来说是非常重要的，但是当你看到一个文章或视频--
even if it's informative or entertaining -- unless you start a conversation around it, you're not building a relationship.
即使他是信息或娱乐--除非你围绕他谈话，否则你不会建立关系。
We've also gotten feedback from our community that these moments that lead us to connect are the unique experience people want and expect from Facebook. But in the last couple of years, the ecosystem of public content like video, news, and posts from businesses has grown massively -- to the point where it's crowding out the personal connection people value most.
我们也从社区获得反馈，这些促使我们联系的是人们希望从fb上获得独特的体验。但在过去几年里，视频新闻和企业文章等公共内容的生态系统大量增长，已经开始排挤最重要的社交本身。
News and video will always be an important part of Facebook. But when people are spending so much time passively consuming public content that it starts taking away from the time people are connecting with each other, that's not good. Let me be clear: helping people connect is more important than maximizing the time they spend on Facebook.
新闻和视频将永远是fb重要的部分。但当人民被动但消费公共内容时，就会减少人们互动联系的时间，这并不好。这让我明白，帮助人们互相联系，比在公共内容上进行花费是更重要的。
As a result of this update, you will now see more content from friends, family and groups that lead you to interact with people, and less public content that leads to more overall time spent.
这次升级后，你将更多的看到来自朋友家庭，那些你感兴趣的人，而减少公共内容的时间消费。
Now, as I made clear announcing these changes, I expect the time people spend on Facebook and some measures of engagement will go down as a result. But I also expect the amount we actually interact with each other to go up over time.
现在，我正式宣布这些已经做出的改变如下，我预计人们花在fb上的时间会缩短。但我也希望自然沟通的时间能随着时间上升。
We're already starting to see this play out. On our last earnings call, I said that video done well can bring people together, but too often today, watching video is just a passive experience. To shift the balance, I said that we were going to focus on videos that encourage meaningful social interactions. In Q4, we updated our video recommendations and made other quality changes to reflect these values.
我们已经开始看到这个发挥作用。在最近的电话会议，我曾说视频将人们聚在一起，但是在今天是太频繁了。观看视频是一种被动的体验。为了改变这种平衡，我说要鼓励有意义的社交视频。
We estimate these updates decreased time spent on Facebook by roughly 5% in the fourth quarter. To put that another way: we made changes that reduced time spent on Facebook by an estimated 50 million hours every day to make sure people's time is well spent. That's how serious we are about this.
我们预计此次更新升级将会使第四季度报告中的使用时长减少5%。换种方式来讲，我们做出改变使每日用户停留时长减少5000万小时，确保人们更好的使用。这就是我们认真考虑的。
Now, we don't normally share time metrics because they're not the best way of understanding engagement. But this shows how committed we are to making sure the time you spend is valuable.
现在，我们不会考虑时间指标，因为它不是理解互动的最佳指标。但是这表明我们确保您的花的时间是有价值的。
Through this process, we have also gotten a sense for how some updates impact other metrics as well. For example, changes we made to improve quality in the fourth quarter contributed to a decline in people using Facebook daily in some countries.
通过这个过程，我们知道了更新是如何影响数据指标的。例如，我们在第四季度为质量而做的改变，使得一些国家每日使用fb用户数下降。
By focusing on meaningful interactions, I expect the time we all spend on Facebook will be more valuable. And I always believe that if we do the right thing and deliver deeper value, our community and our business will be stronger over the long term.
专注于有意义的互动，我希望花费在fb上的时间更有价值。我也相信，做正确的事，提供更深的价值，我们的社区和商业模式雪坡会更长。
In this case, it intuitively makes sense. If people interact more, that should lead to a stronger community. And we already know that time in News Feed interacting with people is more profitable than time passively consuming video or news. When you care about something, you're willing to see ads to experience it. But if you just come across a viral video, then you're more likely to skip over it if you see an ad.
直观来讲，是有道理的。如果人们互动更多，这个社区将会更强大。我们已经知道新闻与人互动是比被动消费视频与新闻更有利可图。你更愿意去看到你关心的事情相关的广告，但是当你仅仅去看一个病毒视频时，如果你看到广告，你肯定会跳过他。
So I want to be clear: the most important driver of our business has never been time spent by itself. It's the quality of the conversations and connections. That's why I believe this focus on meaningful social interactions is the right one.
所以我想清楚一点，我们业务最重要的驱动因素本身从未花时间。对话和链接是最重要的业务驱动因素。这是为什么我坚信关注有意义的社交的原因。
The second update we announced is about making sure the information you see on Facebook comes from broadly trusted and high-quality sources, in order to counter misinformation and polarization.
我们公布的第二个重要更新是能确保你在fb上看到的信息是首信任和高品质的，以消除错误信息和两级分化。
The idea is this update will show more news from sources that are broadly trusted across the community and not only by those who read them directly. For example, take the Wall Street Journal or New York Times. Even if you don't read them or don't agree with everything they write, most people have confidence that they're high quality journalism. On the flip side, there are blogs that have intense followings but are not widely trusted beyond their core audience. We will show those publications somewhat less.
此次升级的想法是，将会展示更多的社区互动相关的推荐消息，不仅仅是直接阅读的消息。例如，华尔街时报和纽约时报。假如你没有阅读和不同意他们的文章，大多数人都有信心，他们是高质量的新闻。另一方面，仍有少量的垂直小众的博客，有一些核心用户。我们也将减少它们出现的概率。
Preventing false news, hate speech, and other abuse is another important area of focus for us. In order to protect the security and integrity of our platform, we're investing in both people and technology. We now have around 14,000 people working across community ops, online ops, and our security efforts. That's almost double where we were a year ago. We've also built new technology to detect suicidal posts that has helped first responders reach more than 100 people who needed help quickly, and we've built AI systems to flag suspicious behavior around elections in real time and remove terrorist content. Thanks to our AI systems, 99% of the ISIS and Al-Qaeda-related terror content we take down is now removed before anyone flags it to us -- and in some cases, before anyone sees it.
防止虚假消息，极端仇恨言论和其他滥用，是另一个我们重点关注的领域。为了保护平台上安全性和完整性，我们正在使用人力与技术资源。现在我们有14000人在社区运营，线上运营与安全相关工作。现在是一年前的两倍。我们还建立了新的技术来检测自杀的帖子，100多人曾接受过这样的帮助，我们已经建立来自人工智能系统实时标记选举可疑行为，并删除恐怖主义行为。感谢我们的AI系统，99%的基地阻止和恐怖内容已经被我们删除，之后的任何相关内容都将标记给我们，在任何人看到之前。
We've also made progress demoting false news in News Feed, which typically reduces an article's traffic by 80% and destroys the economic incentives most spammers and troll farms have to generate these articles in the first place.
虚假新闻推送也有所减少，这会使文章的流量减少80%，摧毁了大多数垃圾邮件推送者。
Finally, we've started rolling out a major ads transparency effort. We support Congress passing legislation to make all advertising more transparent, but we're not going to wait for them to act. We've already begun launching a way for anyone to view the ads a page is running on Facebook, Instagram, Messenger -- even if they aren't the intended audience. We're testing in Canada first with the goal of rolling it out in the US this summer ahead of the midterm elections.
最后，我们开始推出一个广告透明度工作。我们支持国会通过立法，使所有广告更加透明，但我们不会等待他们采取行动。我们已经开始为每一个人提供一种查看fb，ins，messenger广告的方式，即使他们不是目标受众。我们首先在加拿大进行测试，目标是在今年夏天中期选举之前在美国推出。
As I said last quarter, I expect these investments -- on top of other investments we're making -- will significantly impact our profitability. But just like the changes we're making that will impact time spent, these investments will help us build a stronger community over the long term.
正如我在第四季度所说，我希望这些投资，包括正在投资的项目，将显著影响我们的盈利。就像我们正在做的影响时间一样，这些投资也将有利于我们的长期发展。
Now, building a stronger community also means delivering on our product roadmap for the next 3, 5 and 10 years.
建立一个更强大的社区意味着，为了更长远未来的3年，5年，和10年的产品路线图。
Over the next three years, we know video will continue to grow, so our job is to build video experiences that help people connect with friends, family, and groups. That's why I'm excited about Watch as a place to connect with people who have similar interests, and it's why we launched Watch Party where friends can watch a show together.
在未来3年，我们知道视频应用将会增长，我们的工作就是建立视频功能的体验，用来联系朋友，家人。这也是我为什么对有相似兴趣的人联系更有兴趣，于是我们推出了watch party功能让用户能观看一场秀。
Another important shift we're seeing across the industry is the growth of Stories. We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. That's because Stories is a better format for sharing multiple quick video clips throughout your day. The growth of Stories will have an impact on how we build products and think about our business, including WhatsApp and Instagram, which are the #1 and #2 most-used Stories products in the world.
通过对行业的观察，我们发现了另一个重要的路线是故事的发展。我们预计故事的形式将会超过信息流的帖子形式，成为人们在社交应用中共享的最常见方式。这是因为故事是一个更好的形式，在一天内共享多个快速剪辑视频。故事形式的增长，将对我们如何创建产品和思考商业模式产生重要影响，包括whatsapp和ins，这两个目前世界上第一和第二的故事形式的产品。
Beyond video, we have a long roadmap working to help people connect in meaningful ways.
除了视频，我们还有一个更长的路线图帮助人们更有意义的联系。
Today, more people are using groups than ever. These include smaller groups of friends and family, and larger communities where people connect around shared interests. We're focused on helping more people find the right communities for them and giving group admins and leaders the new tools they need to run these groups and help them grow.
现在，更多的人在使用社区。包括朋友间、家人间以及围绕共同利益组成的团体。我们专注于帮助更多人找到正确的社区，给组织者和管理员提供新的工具运营，并帮助他们成长。
The goal of Marketplace is to connect people through commerce. More than 700 million people each month now come to Facebook to buy and sell things. We launched Marketplace in 30 countries last year, including 11 countries in the last quarter alone.
Marketplace的目标是通过商业连接用户。超过7亿用户每月在fb上有买卖交易。去年我们在30多个国家启动了Marketplace，上个季度就有11个国家。
Over the next five years, we remain focused on building ecosystems around our services that lots of people already use.
在未来的5年里，我们仍然聚焦搭建那些围绕很多人已经在使用的服务生态系统。
In Messenger and WhatsApp, we're working to give businesses more ways to communicate with their customers. We launched a plug-in for Messenger so people can chat live with companies on their websites, and now more than 2 billion messages are sent between businesses and customers every month.
在Messenger和WhatsApp中，我们在努力让企业有更多的方式联系彼此。我们推出来一个插件，方便企业在网上能够实时聊天，每月企业与客户之间超过20亿条消息。
WhatsApp recently crossed 1.5 billion monthly actives, with people sending more than 60 billion messages every day. A growing number of these messages are between people and companies, which is why we launched WhatsApp Business -- a new app designed specifically for small and medium businesses to connect with people they want to reach.
WhatsApp如今有15亿月活用户，每天有超过600亿条消息。这些信息在人与公司之间越来越多，这就是我们推出whatsapp业务的原因。通过一个app使中小企业与联系彼此。
Over the next 10 years, we're working on the foundational technologies needed to bring the world closer together.
在未来的10年里，我们在研究如何将世界范围内用户拉近的技术。
Our goal with AI is to understand the meaning of all the content on Facebook to help us build better services. In addition to making it easier to get people the help they need and remove harmful content, this will also help us show more content that encourages connection and conversation.
我们AI的目标是读懂fb上的有趣内容，帮助我们更好的获得服务。除了让人们更容易获得内容服务并删除有效内容外，这也将激励我们在fb上更多的连接和对话。
On the VR side, we're excited to get Oculus Go in people's hands this year. Time Magazine named it one of the top inventions of 2017, and I can't wait for more people to use it.
在VR方面，我们很高兴在这一年将Oculus Go拿到人们手中。时代周刊杂志曾经命名为顶级发明之一，等不及更多人去使用他。
So 2017 was a good year in many ways, but it was also challenging. That's why our focus this year will be making sure our services are not just fun, but also good for us --
and I'm confident we'll rise to the challenge. Thanks to all of you for being part of this journey, and I'm looking forward to making more progress together.
2017年在许多方面来讲，是不错的一年，同样也是挑战的一年。这就是为什么我们将确定我们的服务不仅仅是有趣，更有益。我很自信将迎接新的挑战。感谢各位作为此次旅程的一部分，我期待着共同进步。
by 2018/2/1 FB
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