苹果工牌背面印了11条成功法则：

• Let go of the old, make the most of the future
• Always tell the truth, we want to hear the bad news sooner than later
• The highest level of integrity is expected, when in doubt, ask
• Learn to be a good businessperson, not just a good salesperson
• Everyone sweeps the floor
• Be professional in your style, speech and follow-up
• Listen to the customer, they almost always get it
• Create win/win relationships with our partners
• Look out for each other, sharing information is a good thing
• Don't take yourself too seriously
• Have fun, otherwise it's not worth it

翻译：

1. 往事已矣，创造未来
2. 讲真话，知道坏消息越早越好
3. 正直的最高级是符合预期，如果怀疑，那就提出来
4. 学习成为一个优秀的商人，不仅仅是一个优秀的销售
5. 一屋不扫 何以扫天下
6. 穿着，演讲，做事要专业
7. 仔细听客户的
8. 和合作伙伴构建双赢关系
9. 坦诚相见，分享信息是好的
10. 别把自己太当回事
11. 干的开心点，其他的都不值当