正文开始前，先说下苹果审核的三种审核机制：
1. 预审核—
扫描api，及plist文件字符缺失等；此处分两步，第一步为上传时苹果Application Loador等应用对于适配icon等的检查，第二步为上传后苹果的功能性检查，例如配置了Push功能但有缺失或者未打开功能，则会邮件提示等等；
2. 机审—
此处扫描支付SDK等，及马甲情况，机器扫描主要看代码块，可参考百度蜘蛛抓取网站模块原理；如遇部分无法过机审情况可尝试加速绕过机审（不是100%成功）；
3. 人工审核—
此处主要检测功能或者App体验测试，例如用测试账号登录App体验功能，或其他是否明显bug等，ipv6也在此处检测。
1. < 4.2.2>
发件人 Apple
- 2 Design: Minimum Functionality
Guideline 4.2.2 - Design - Minimum FunctionalityWe noticed that your app’s main functionality is to market your service, with limited or no user-facing interactive features or functionality. Apps that are primarily marketing materials or advertisements are not appropriate for the App Store.
Next Steps
We encourage you to review your app concept and work towards creating an app that offers customers an engaging and lasting experience that also meets the App Store’s high expectations for quality and functionality.
Apple Developer includes a variety of design and development resources. Download iOS templates from Apple UI Design Resources, learn more about crafting intuitive, well-designed apps with the Design Video collection, and review the iOS Human Interface Guidelines for best practices to follow when designing apps for the App Store.
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问题描述： 4.2.2主要问题在于苹果认为部分开发者上传的App功能不够，或者没有自己的核心功能，体验不好，让苹果审核人员误以为是嵌套的网页。
解决方法： APP必须要运行流畅，优化体验，优化网站加载速度，页面切换必须要使用过场动画，各种方法让APP看起来像苹果原生开发的功能。
💖参考方案：
(1). 元数据方面修改方案—回复苹果产品设计理念等，表述产品情怀，希望打造独一无二的产品，比如功能目前会跟其他类似，会有相同情况；然后提出产品内某功能加以细节性说明。(我们申诉并没有通过~~~~(>_<)~~~~)
(2).二 进制方面修改方案— 升级version，升级一个版本号提交审核
(3).二进制方面修改方案—修改功能界面等,增加用户交互。(说白，就是再加点功能)
(4). 二进制方面修改方案—添加垃圾代码或者注释块，此处主要防苹果机审扫描。
2. <2.1 >
Guideline 2.1 - Information Needed
We were unable to sign in to review your app with the demo account information you provided. In order for us to review your app, please provide us with a functional demo account so that we may fully assess your app's features.
Next Steps
To help us proceed with the review of your app, please provide a user name and password in the App Review Information section for your app in App Store Connect. Please be sure to include content in your app that demonstrates the features and functionality available in your app.
To provide demo account information:
- Log in to App Store Connect
- Click "My Apps"
- Select your app
- Click on the app version on the left side of the screen
- Scroll down to "App Review Information"
- Select the "Sign-in required" box
- Enter demo credentials in the "User name" and "Password" fields
- Once you've completed all changes, click the "Save" button at the top of the Version Information page.
Please see attached screenshot for details.
Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.
2.1.png
问题描述： 我们无法登录查看您提供的演示帐户信息的应用程序。为了让我们检查你的应用程序，请给我们提供一个功能演示帐户，以便我们可以全面评估你的应用程序的功能。
解决方法： 在提交审核的时候，给苹果审核人员提供一个预延账号。
3. <1.2 >
Guideline 1.2 - Safety - User Generated Content
Your app enables the display of user-generated content but does not have the proper precautions in place.
Next Steps
To resolve this issue, please revise your app to implement all of the following precautions:
- Require that users agree to terms (EULA) and these terms must make it clear that there is no tolerance for objectionable content or abusive users
- A method for filtering objectionable content
- A mechanism for users to flag objectionable content
- A mechanism for users to block abusive users
- The developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
Guideline 2.2 - Performance - Beta Testing
Your app contains references to test, trial, demo, beta, pre-release or other incomplete content.
Next Steps
To resolve this issue, please remove all references to "demo," "trial," "beta," or "test" in your app description, app icon, screenshots, previews, release notes, and binary. If you would like to conduct a beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.
Please see attached screenshot for details.
1.2Guideline.png
问题描述： APP有“用户生成内容”的功能，如：用户可以自己发布/上传一些信息，并且能被其他用户看到。类似微信朋友圈，qq空间, 这样的功能。那么你就需要对该用户，以及该条消息做屏蔽/举报等功能。
解决方法：在“朋友圈”功能中增加一个屏蔽和举报的功能，当用户点击屏蔽/举报的时候，屏蔽/举报改消息，使该消息在列表中不展示。
💖参考方案：
(1). 增加屏蔽功能：用户能够主动屏蔽其他用户发布的信息。可能你觉得该条信息没有什么，但苹果认为其他用户可能会对该信息感到反感。（我们是具有一个朋友圈功能，我们增加了能够屏蔽该条动态的功能）
(2).增加举报功能：用户能够主动举报其他用户，以及某一条违规的动态，并且一定要提示:“举报成功,平台将会在24小时之内给出回复”。嘿嘿，其实就是后台增加了个举报接口，并没有人处理这些举报的信息。
(3). 为了提高通过率，提供联系方式，让用户可以快速联系到你，尽量有一个“联系客服”/“意见反馈”的渠道。
4. <5.1.1>
Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
We noticed that your app requires users to register with personal information that is not directly relevant to your app’s core functionality. Specifically, the following fields are required but do not appear to be directly relevant to your app’s core functionality:
National ID
Next Steps
To resolve this issue, please either remove all required fields that are not relevant to the app or make those fields optional. Information requested during registration must be relevant to the features the app provides.
5.1.1.png
问题描述： 该问题主要是相机、定位使用场景提示文本不够明确，需提示用户为何打开此功能。
解决方法： 需要告知苹果审核人员，收集信息的原因，以及安全性等。
💖参考方案：
Privacy - Media Library Usage Description App需要访问媒体资料库，才能选取图片或者视频
Privacy - Camera Usage Description App需要访问相机权限，才能使用拍照或扫描二维码功能
Privacy - Contacts Usage Description App需要访问通讯录，才能获取您的好友列表
Privacy - Location Always and When In Use Usage Description App需要始终访问位置，才能实时更新您的位置
Privacy - Location When In Use Usage Description App需要在使用期间访问位置，才能更新您的位置
Privacy - Microphone Usage Description App需要访问麦克风，才能录入语音
Privacy - Photo Library Usage Description App需要访问相册，才能选取图片
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这是我及我的小伙伴经常遇到的被拒的问题，也希望其它小伙伴留言你们经常遇到的被拒问题及解决方案，一起规避再次入坑~😁
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