今天开始读The Innovator’s Dilemma。这本书的作者Clayton Christensen旨在回答一个问题,那就是
Why New Technologies Cause Great Firms to Fail
这本书是他的开山之作,也是Disprutive Innovtion理论的奠基石。
读此书的期待:
1. How successful, outstanding companies can do everything “right” and yet still lose their market leadership?
2. Why it worth saying: it is actually the same practices that lead the business to be successful in the first place that eventually can also result in their eventual demise?
3. Some case studies in multi-industry sectors to broaden the understanding of the innovation process.
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