Before focusing on the H World, let's first come back to the hotel industry.
- [ ] The Hotel industry is an industry that relies on buildings and equipments to provide services to customers.……
- [ ] After the pandemic times, the hotel industry has recovered remarkably. The market size has grown from 1.43trillion dollars in 2022 to 1.5 in 2023. There is a same trend in China. Compared with the pandemic years, China's hotel construction trend has expanded.
Also, the whole chain trend has increased to 40.95% this year.
- [ ] So some hotels that goes along with the development trend has stood out.
The H World Group Limited we are talking about today is an example.
I wanna start the part by asking is there anyone who haven't heard about 华住 before？
Great. Nobody.
Now I can introduce confidently that
· H World, a globally recognize Hotel Group……
These figures may not be very direct for us.
. To better understand the H world In public's eyes, We produced a questionnaire about the Group and collected 532 samples……
From the collected data.... 90.8% have the experience of staying in H Hotels, and In that 90%, There are A total of 70% note that the probability of choosing H Hotel during travel can be more than 50%. It's clear that...
Why or how does it have such a big market? I think it has a lot to do with it's brand strategy.
· H World’s business includes leased and owned, manachised and franchised models, Where we will analysis it in the business model part,
Through these three models, H World manages 31 brands, from economy hotels, such as the initial brand Hanting, with cheap price and convenient features, similar to Holiday Inn express. To mid-range hotels, such as the most popular 全季hotel, to mid-range, and high-end, high-end, such as the Blossom House, with the architectural style of Chinese courtyard, To luxury hotels, like...
From the brand types we can draw the market positioning of 华住，
based on that,
· H World became the fifth Hotel company According to the latest ranking of "Top 221 Hotels in 2023" (HOTELS 221) published by the HOTELS magazine.
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