别再拿一杯咖啡跟 $0.99 的 App 做对比了

来自：http://www.joshlehman.com/thoughts/stop-using-the-cup-of-coffee-vs-0-99-cent-app-analogy/?utm_source=wanqu.co&utm_campaign=Wanqu+Daily&utm_medium=website

Is There Hope for the Paid App?
Sure there is. Just do what Starbucks does:

• Build an app experience that’s unique and doesn’t feel “easily replicated”
• Provide something the user sees as valuable to their daily life
• Package it such that it shows off its craftsmanship
• Find creative ways to profit off of a “free” version (Starbucks doesn’t do this…. yet)
• Quit complaining about money wasted on cups of coffee

付费App的应对方法：

• 创造独特的App使用体验，感觉上要不易替代
• 提供用户每天都用得到的体验
• 让用户感受到背后工作的繁复
• 创造性的区别于免费App
• 不要再抱怨浪费在咖啡上的钱了