近几年来，外卖的发展很快，已经在餐饮业有了一席之地。而在美国，近期又出现了餐饮业的新趋势。
Ready when I get there
by Micheline Maynard
On a bitterly cold or snowy winter night, it's understandable that many diners may want to order their dinners delivered. But a new study has found that an increasing number of people want another option: the ability to order food in advance via mobile apps, and have it waiting for them when they arrive.
bitterly /ˈbɪtəli/ cold 刺骨地冷
snowy /ˈsnəʊi/ adj. 下雪的、积雪的（由snow加后缀-y变成形容词）
understandable /ˌʌndəˈstændəb(ə)l/ adj. 可以理解的（由understand加后缀-able变成形容词）
diner /ˈdaɪnə(r)/ n. 食客
deliver /dɪˈlɪvə(r)/ v. 配送、投递
mobile /ˈməʊbaɪl/ adj. 可移动的（这里指mobile phone，也就是手机）
app /æp/ n. （手机上的）应用程序
You might say that's the same as takeout, which restaurants have offered for generations. But instead of calling in an order, and risk being placed on hold or talking to a busy place, pre-ordering via mobile app can be done with a few keystrokes. And, it allows for much easier customization than might take place during a conversation.
takeout /ˈteɪkaʊt/ n. 外卖（由take和out组成）
generation /ˌdʒenəˈreɪʃ(ə)n/ n. 一代人
risk /rɪsk/ v. 冒…的风险
place /pleɪs/ v. 放置
on hold 暂停、搁置
pre- 前缀，意思是“预先”
keystroke /ˈkiːstrəʊk/ n. 按键、按一次键（由key和stroke组成）
customization /ˌkʌstəmaɪˈzeɪʃ(ə)n/ n. 定制
At the moment, mobile pre-ordering is used by about 32 percent of millennials, according to a study from BRP and Windstream Enterprise. "They are less likely than older generations to dine out and more inclined to order their food for off-site consumption," it said.
millennial /mɪˈleniəl/ n. 千禧一代（大体相当于我国的80后和90后加起来）
dine out 到餐馆吃晚饭
inclined /ɪnˈklaɪnd/ adj. 想做某事的、有…倾向的
off-site 不在现场（这里指不在餐馆吃，也就是带走吃）
consumption /kənˈsʌmpʃ(ə)n/ n. 食用、享用
Pre-ordering can save money, since many delivery apps charge a fee to bring food to your door. There's often a service charge, too, and the diner is generally expected to tip on top of those costs. Plus, delivery times can be unpredictable, and food may not be in optimum shape once it arrives.
delivery /dɪˈlɪv(ə)ri/ n. 配送
service charge 服务费
generally /ˈdʒen(ə)r(ə)li/ adv. 一般而言（由general加后缀-ly变成副词）
tip /tɪp/ v. 付小费
unpredictable /ˌʌnprɪˈdɪktəb(ə)l/ adj. 无法预测的（由predict加后缀-able变成形容词predictable，再加上表示否定的前缀un-）
optimum /ˈɒptɪməm/ adj. 最优的、最佳的
shape /ʃeɪp/ n. 状态
Getting food at the source saves those fees, and even if the diner tips, it's often only a few dollars. And, the diner has the option of where they'd like to eat their meal. They can sit down in the restaurant, take it home or go someplace else.
source /sɔːs/ n. 源头
someplace /ˈsʌmpleɪs/ adv. = somewhere 某个地方
Given how quickly the restaurant world is being transformed by digital ordering, it seems a bit surprising that only 26 percent of restaurants surveyed had such mobile point-of-sale technology, according to the study, which included 1,200 diners and 60 restaurant executives. But 59 percent of restaurants said they plan to add it in the next year.
given /ˈɡɪv(ə)n/ prep. 考虑到
transform /trænsˈfɔːm/ v. 转变、彻底改变
survey /səˈveɪ/ v. 问卷调查
point-of-sale 销售点
executive /ɪɡˈzekjutɪv/ n. 管理人员
The digital shift seems all the more urgent when it comes to the role that mobile devices are playing in dining decisions as well as the meal experience itself.
shift /ʃɪft/ n. 转移、改变
all the more 更加、越发
role /rəʊl/ n. 角色、作用
device /dɪˈvaɪs/ n. 设备
as well as = and also
According to the study, 53 percent of millennials say their visits to a restaurant are influenced in some way by digital technology, from being able to search a menu online, to reading reviews, to scrolling through Instagram photos, and posting their own after.
influence /ˈɪnfluəns/ v. 影响
review /rɪˈvjuː/ n. 述评
scroll /skrəʊl/ v. 滚动屏幕
Instagram /ˈɪnstəɡræm/ n. 著名的图片社交平台
post /pəʊst/ v. （在网上）发帖、发动态
"The dining journey has radically changed, as have guest expectations of what makes a great dining experience," the report says. "Therefore, embedding full digital dining support – everything from social engagement to guest WiFi to flexible ordering options, and real-time promotions – should be part of every restaurant's strategic DNA."
radically /ˈrædɪk(ə)li/ adv. 根本上
expectation /ˌekspekˈteɪʃ(ə)n/ n. 期望、预期（由expect加后缀-ation变成名词）
embed /ɪmˈbed/ v. 嵌入
engagement /ɪnˈɡeɪdʒmənt/ n. 参与
flexible /ˈfleksəb(ə)l/ adj. 灵活的
real-time 实时的
promotion /prəˈməʊʃ(ə)n/ n. 促销（由promote加后缀-ion变成名词）
strategic /strəˈtiːdʒɪk/ adj. 战略性的（由strategy加上后缀-ic变成形容词）
（如果您使用的是火狐浏览器，可能会发现某些行的最后一个单词被分成两半了，这是简书系统的Bug，换成Chrome或其他浏览器就能正常显示了。）
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