Tim Cook 和 James Corden一起唱One Republic的歌，666666

I owned every second that this world could give
I saw so many places, the things that I did
Yeah with every broken bone
I swear I lived

Updates

Apple Music

17 Million —— Paid subscribers
Apple Music Festival in London

App Store

140 Billion —— Total App Store downloads
106% —— YoY growth in downloads July through August
2x —— More global revenue than our closest competitor
The world's most popular gaming devices
500,000 —— Games in the App Store

Mario也来到App Store啦 —— Super Mario Run。

Mario之父宫本茂都来了呢。

Education

ConnectED
114 ConnectED schools, 4500 teachers, 50000 students
Everyone Can Code (苹果官方语言Swift)

iWork

Real-time collaboration
Edit in real-time
Private or public
Mac, iPad, iPhone and web

Apple Watch

Top-selling smartwatch
Number 1 in customer satisfaction

watchOS 3
Instant launch
Dock
Watch faces
Messages
Activity
Breathe
SOS

Pokemon Go也要来啦，最新的Watch OS 3系统将开始支持Pokemon Go, Apple Watch版 Pokemon Go 预计年底前发布，还能纪录走了多远，消耗多少卡路里。

Mario和Pokemon GO都是任天堂公司开发的，这次苹果发布会让任天堂又火了一把～

Apple Watch Series 2
Swim-proof
Water resistant 50 meters
Speaker
Swim workouts
2nd-gen SiP
Dual core (Up to 50% faster)
GPU (Up to 2x faster)
2nd-gen display (2x brighter, 1000 nits)

Apple Watch Series 2 还有 Built-in GPS哦，出门跑步或登山不用带爪机了。登山时如果偏离常规路线还会收到提醒。

还有两个特别版，分别和耐克及爱马仕合作。

Hermès Nike

重点介绍了Apple Watch Nike Plus。

Are we running today?
个性化鼓励你运动，比如：你已经6天没跑步啦！今天天气很好哦！还有2英里就追上你的朋友Jeff啦！
Just do it Sunday
鼓励大家在Sunday都出来运动。

Apple Watch Series 2 起售价 $369
Apple Watch Series 1 起售价 $269

iPhone

Apple公司已经卖了超过1,000,000,000 (1 billion)台iPhone了。

iOS10 —— The biggest iOS release ever

手一抬，屏就亮了

用Siri打车

地图变得炒鸡好看

Home Kit

iMessage
iMessage变得更好玩，可以添加特效，动态手写字，还有好多有趣的Stickers

iPhone7

好多人像我一样，看发布会主要就是等iPhone7的吧，虽然买不起，嘤嘤嘤～

Ten Major features

No.1 Design

Jet Black“高级黑”

还有Black, Silver, Gold, and Rose Gold

No.2 Home button
Home
Multitasking
Siri
Accessibility
Touch ID
Reachability
Apple Pay

Home键不再是实体键，变成了一个触控感应的按钮。这下也不用担心Home键会被按坏了。

No.3 Water and dust resistant
IP 67 protection standard

No.4 Camera
Optical image stabilisation (Up to 3x longer exposure)
Larger f/18 aperture (50% more light)
Six-element lens
High-speed sensor (60% faster, 30% more efficient)
Quad-LED
True Tone flash (50% more light, Flicker sensor)
Apple-designed image signal processor

Live photos

RAW camera API
Wide color capture API

前置摄像头 (Front-side camera)
7MP FaceTime HD camera
Wide color capture
Auto image stabilization

那么 iPhone7 Plus 的 camera 长啥样？
俩 camera，一个是 Wide-angle，另一个是 Telephoto

另外，Machine Learning这个词组已经在今天的发布会上多次被提及了。

No.5 Retina HD display

No.6 Speakers
Stereo speakers
2x louder
Increased dynamic range

No.7 EarPods
今晚 iPhone7 最大的三个看点应该就是“高级黑”，双摄像头，以及Lightning耳机接口了。

Lightning的功能多多，Digital audio, Power and control
现在全世界有超过 900 million的Lightning connector devices

每个 iPhone7 都配有一个Lightning接口的耳机，并且提供了 3.5mm 耳机接口的转接器。

为啥要取消耳机接口呢，这哥们给了俩字：courage —— the courage to move on, do something new that betters all of us.

No.8 Wireless

新产品：Apple AirPods

采用的是 Apple-designed W1 chip。
放入耳朵后会自动开始播放，轻敲两下可召唤Siri。说话时支持降噪功能。一次充电支持连续5小时通话，24小时播放。AirPods 同时支持手机、手表配对。

就是价格让人羞涩啊，中国区卖1288软妹币。Apple就是有这个本事，让你用高于一台普通Windows笔记本的价格买它一部手机，高于一台普通安卓机的价格买它一副耳机。

而且这么mini的小东西，说掉就掉啊。说不定在大街上都能捡到好几个。

Beats耳机也在苹果发布会上亮相了。感谢Apple教育超市，购买MacBook送Beats Solo2，音质听着确实不一样啊 😁

No.9 Apple Pay

No.8 Performance
A10 Fusion

(64-bit)
Four-core CPU (3.3 billion transistors)
Two high-performance cores (40% faster processing than A9, 2x faster processing than A8)
Two high-efficiency cores (1/5 the power)

如果是像检查邮件这些，就是用high-efficiency core，比较省电。

那么怎么决定使用哪个core呢？
Apple-designed performance controller

Graphics performance (50% faster than A9, 3x faster than A8)

电池也很给力
Longest battery life ever in an iPhone

iPhone 7 lasts 2 hours more than iPhone 6s
iPhone 1 Plus lasts 1 hour more than iPhone 6s Plus

嗯，这就是 iPhone 7

以及 iPhone 7 Plus

价格

iPhone 7 的起售价和 iPhone 6s 相同，$649，容量扩了一杯，变成32G，128G，256G
iPhone 7 Plus 的起售价 $769，容量也是32G，128G，256G

iPhone Upgrade Program 就是传说中的增强用户粘性吧😂

看到屏幕中出现 China 还是有点自豪的，祖国经济就是繁荣～虽然我买不起......

如果有一天我也能见证一个伟大产品的诞生，无论是作为工程师或者是产品经理，那该多么幸福呀～